Consumer Insights Industry Experts


Joy Ganvik, Vice President - Consumer Insights Practice


Joy leads Strategy Analytics’ Consumer Insights team which she founded upon joining the company in 2013

In Joy’s most recent role she led Motorola’s Consumer Insights team, which was responsible for all research worldwide – from market understanding to early phase innovation and development

Prior to her role at Motorola, Joy led a team of researchers as the VP of Market Research for a large financial institution

Joy holds an undergraduate degree in Operations Management from Western Illinois University

Arleen Macaraeg-Denque, Vice President - Consumer Insights Practice


Carlos Salazar-Velasquez, Vice President - Consumer Insights Practice


Matt Hester, Senior Director


Kathy Schmitt, Senior Director - Consumer Insights Practice


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