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Ian Riches, Vice President
As Vice President for the Global Automotive Practice, Ian Riches heads research teams that cover all aspects of core automotive electronic systems, semiconductors and sensors on a worldwide basis. Ian has always been passionate about cars - his parents joke that he was shouting Ford! Volkswagen! before he said Cat! Dog!. His areas of research include powertrain, chassis, safety, security and body applications including high-growth areas such as hybrid and electric vehicles, advanced driver assistance systems and autonomous vehicles.
Prior to joining Strategy Analytics, Ian spent two years working as assistant editor of Automotive Engineer, the UK magazine published by the IMechE. He has also held the position of Press Officer/Technical Author for MTL, a company that manufactures safety-related electronic equipment.
With over twenty years of experience, he is one of the foremost industry analysts in the automotive electronics sector.
Ian holds an MA in engineering from Cambridge University, UK, where he specialized in fluid dynamics, turbo-machinery and internal combustion engines.
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Richard Robinson, Director
Richard Robinson, Director, Automotive Infotainment and Telematics service, (AIT) - has an industry background with over 10 years' experience in automotive, where he directed and developed Navigation, Infotainment and Telematics products for the mass market. He has leveraged his industry experience to create highly detailed analysis and forecasts of Automotive systems, semiconductors and service markets.
Mr Robinson has a background in car-navigation and Human-Machine-Interfaces (HMI) design at Alpine electronics where he led interface design breakthroughs including the worlds first production automotive-interface using Macromedia Flash in 2004 (Jaguar XK), which was also used in the Land Rover Freelander 3 and the Jaguar XF. He was also a key HMI consultant on several award-winning OEM navigation systems for Honda and Acura , including the first navigation head unit with a DVD-Audio drive and surround sound (2004 Acura TL) (JD Power No.1: 2001-2005).
Mr Robinson focuses on the strategic issues thrown up by the migration of Infotainment/Telematics from the traditional automotive focus of the past, to the highly dynamic consumer and connectivity-lead focus of the future.
Prior to joining Strategy Analytics Mr Robinson was Principal Analyst leading iSupplis research on automotive infotainment and telematics.
Richard has BA from the University of Natal in Durban, South Africa.
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Roger Lanctot, Director Automotive Connected Mobility
As a Director in the Global Automotive Practice, Roger Lanctot has a powerful voice in the definition of future trends in automotive safety, powertrain, and infotainment systems. Roger draws more than 30 years’ experience in the technology industry as an analyst, journalist, and consultant. Roger has conducted and participated in major industry studies, created new research products and services, and advised clients on strategy and competitive issues throughout his career. His privileged relationships and extraordinary connectedness help keep Strategy Analytics in the forefront of industry thought leadership.
Roger is a prolific blogger and frequent keynote speaker at industry events. He is on the advisory boards of AutomobilityLA (part of the L.A. Auto Show), MaaS America, the Car Sharing Association, and the ITU’s Future Networked Car event (which takes place annually at the Geneva Motor Show). Roger’s industry leadership has been recognized by induction in the TU-Auto Hall of Fame (Informa).
Roger holds an AB in English from Dartmouth College.
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Kevin Li, Director China Market Research
Kevin Li Jianyu is Director, China Market Research in the Global Automotive Practice. He has more than 16 years’ experience in the telecommunication and wireless communication industries. Prior to joining Strategy Analytics, Kevin was the senior engineer and international cooperation coordinator for the Research Institute of China Unicom/China Netcom. Kevin has also held the position of software & test engineer for the Radio Regulatory Committee, which focused on the radio monitoring and direction finding of RF signals.
With his detailed research and unique insights into telematics, infotainment, in-vehicle HMI and mobility services, Kevin has delivered numerous consulting projects for global automotive-related clients and offered insightful solutions on product design, business forecasts, business strategy and competitive intelligence.
As a key influencer, with an extensive network of contacts in the automotive industry, Kevin is regularly invited as the keynote speaker, moderator or chairman for high-profile automotive events. These include MWC 2016 Connected Vehicle Summit, 4th and 5th ERA-GLONASS Congress, GENEVI all-members meeting, and Alibaba Yunqi Cloud Town Computing Conference 2017, 2018 and 2019.
Kevin has a MS from the Beijing University of Posts and Telecommunications, China.
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Chris Schreiner, Director of Syndicated Research
As Director of Syndicated Research within the Strategy Analytics UX Innovation Practice, Chris Schreiner is responsible for leading teams delivering in depth user experience analysis and insights for clients in the wireless, smart home, and automotive industries.
Chris has over 20 years of experience in UX and human factors research, and has successfully led projects globally for clients in the automotive and wireless industries.
Prior to joining Strategy Analytics in 2008, Chris worked at Motorola, OnStar, and the Virginia Tech Transportation Institute. Chris holds an M.A.in Cognitive Psychology from Miami University in Oxford, Ohio.
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Lisa Cooper, Director – User Experience Strategies
As Director of UX Strategies service, within the User Experience Innovation Practice at SA, Lisa is responsible for delivering insights and qualitative and quantitative UX research to clients on emerging technologies such as VR/AR, smart homes, assistive technologies, 5G, AI, as well as new device form factors and HMI.
Lisa has over 20 years of experience in UX and human factors research and consulting in North America and Europe spanning applications such as emerging technologies, assistive devices and accessibility research, automotive safety, infotainment and aerospace applications. She holds a M.S. degree in Human Factors Engineering from Virginia Tech and BSc (Hons) in Ergonomics/Human Factors from Loughborough University.
Prior to joining Strategy Analytics, Lisa was an independent UX research consultant, a senior Human Factors Engineer at General Motors, and prior to that a research associate working for Loughborough University of Telecommunications and Computer Human Interaction Research Center. She began her career as a UX researcher at Human Sciences and Technology Research Institute (HUSAT) at Loughborough University researching human-centered design processes with regards to emerging technologies and their impact on accessibility.
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Asif Anwar is a 20 year plus veteran analyst at Strategy Analytics, and transferred over to the Global Automotive Practice team in 2019. His current focus at Strategy Analytics is on supporting the automotive industry through the Powertrain, Body, Safety & Chassis (PBCS) Service coverage at Strategy Analytics, providing thought leadership and analysis at the system, semiconductor and sensor levels, as well as looking at the broader whole value chain and tracking emerging opportunities.
With a career that spans both engineering and marketing roles in the metals, minerals and electronics industries, Asif has been providing insights and analysis in the advanced electronics markets for over 20 years, covering wireless networks, fiber optic networks, millimeter wave communications, radar, EW and optoelectronic applications. After nearly two decades of immersion in the field, Asif is an acknowledged expert and thought leader in the compound semiconductor industry.
A member of the IEEE (including AESS, MTTS and ComSoc) as well as the IChemE, Asif graduated from the University of Teesside, UK in 1993 with a B.Eng Honours degree in Chemical Engineering, before doing Ph.D research on fatty acids.
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Greg Basich, Associate Director
Greg Basich is the Associate Director with Strategy Analytics’ Automotive Infotainment & Telematics service and the company’s Automotive Connected Mobility service.
He has been with Strategy Analytics since 2013 after a previous 13-year career as a business-to-business automotive journalist.
At Strategy Analytics, Greg focuses on a number of topics, including connected car technologies and business models, automotive infotainment, automotive cyber security, and mobility services, such as car sharing and ride hailing.
Greg holds a BA in Economics from the University of California, San Diego.
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Mark Fitzgerald, Director, Autonomous Vehicle Service
Mark Fitzgerald, Director, Autonomous Vehicle Service (AVS) in Strategy Analytics’ Global Automotive Practice manages strategic analysis, research and forecasting related to advanced ADAS and automated driving technologies.
Mark’s 20+ years of automotive experience includes: competitive market analysis, forecasting, and consulting in the areas of automotive electronics and sensor applications in ADAS and automated driving, powertrain control, passenger safety, and vehicle information systems.
Prior to joining Strategy Analytics, Mark headed the Global Automotive Technology Group at IHS Markit and was a Marketing Analyst for Stoneridge, a tier one automotive supplier of electronic sensors and actuators.
Mark holds a BS in Business Management from Providence College, Providence, RI, USA.
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Kevin Mak, Principal Analyst
Kevin Mak is a Principal Analyst in the Global Automotive Practice, supporting both the Autonomous Vehicle and Powertrain, Body, Chassis and Safety services. He performs strategic analysis of automotive electronic systems, semiconductors and sensors, specialising in ADAS (Advanced Driver Assistance Systems), advanced vehicle entry systems, electrified powertrains, and in-vehicle networking, among many other topics.
He has worked for Strategy Analytics since 2006 where he is responsible for writing reports, tracking supply relations and vendor market shares, tracking legislation affecting ADAS and electrified powertrain demand, as well as forming demand forecasts and tracking global trends on the automotive electronics industry.
Kevin has previously worked for Pioneer Electronics as a sales analyst and planner for the UK subsidiary's aftermarket in-car entertainment and navigation sales division between 2001 and 2006. Before then, he was conducting financial research for the London office of Deutsche Bank's investment banking division and business development research for TMP Worldwide/Monster Worldwide.
He also holds an MSc in Information Management and Finance from Westminster University, UK.
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Edward Sanchez, Senior Analyst
Edward A. Sanchez, Senior Analyst, Global Automotive Practice, brings more than 15 years of experience in the automotive industry in marketing and media, working in both trade and consumer media. He has covered the light truck market for more than a decade, following regulatory changes and shifting consumer preferences in the space such as engine downsizing, the global growth of the crossover segment, and increasing regulatory scrutiny and enforcement of diesel emissions standards.
Most recently, Edward worked as News Director and Weekend News Editor for Motor Trend, and Senior News Editor for the Truck Trend and Four Wheeler Networks, web portals for more than 10 magazine brands covering the light truck and off-road markets.
Edward holds a BA in Journalism from Baylor University, and a MS in Communications from the University of Tennessee, Knoxville.
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Derek Viita, Senior Analyst
As Senior Analyst for the In-Vehicle UX service, Derek Viita provides consumer-focused insights on every detail of car and mobility-related experiences. Areas of expertise include mobile and integrated HMI, automated driving systems, driver distraction, and transport choice factors.
Derek has over a decade of experience advising companies and government agencies on end-user problems and solutions in the automotive and wireless spaces. He has scoped and executed a variety of worldwide strategic, usability, and design validation research.
Before joining Strategy Analytics, Derek worked with Microsoft’s IoT and Connected Car teams, and the Virginia Tech Transportation Institute. Derek holds an M.S. in Human Factors Psychology from the University of Idaho.
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Angelos Lakrintis, Industry Analyst
Angelos Lakrintis, Industry Analyst for the Autonomous Vehicles Service (AVS), has broad knowledge in areas such as Sensor Fusion, Autopilots, Decision Making and Data Fusion. He has previously worked as a Researcher at Cranfield University from October 2013 until September 2014 in the department of Autonomous Vehicle Dynamics and Control (AVDC) which reinforced his interest in the areas of Autonomous Systems. This work was with the support of the industrial company McLaren Motorsport.
Angelos has three scientific publications in the field of Autonomous Systems and holds an MSc in Aerospace Engineering from Cranfield University, UK, specialising in the field of Autonomous Vehicle Dynamics and Control.
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Ben Lundin, Industry Analyst
Ben Lundin, Industry Analyst in the Automotive Connected Mobility service (ACM), covers market drivers, industry activity and platform deployment for mobility service providers. Before joining Strategy Analytics, Ben was a member of the research practice at public relations firm Global Strategy Group and was a business development coordinator at the Carnegie Endowment for International Peace, both in Washington D.C.
Ben has a master’s degree in international affairs from American University’s School of International Service where he held a teaching assistant position in international economics. He also has a graduate certificate in international trade and development from the Graduate Institute in Geneva and a dual bachelor’s degree in economics, political science and Spanish from the University of Connecticut.
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Mark Liu, Industry Analyst
Mark Liu, Industry Analyst in the Global Automotive Practice, has five years of experience in market research, planning and project management. Prior to joining Strategy Analytics, Mark was the Head of Marketing and Operation for the GeekCar media platform in China, where he served as a key member of the management team.
In his previous role, Mark has had experience in providing marketing and strategy consulting for autonomous driving start-ups in China, as well as working with OEMs, Tier 1 suppliers and semiconductor vendors.
Mark has an MSc in International Marketing Management from the University of Leeds, United Kingdom and a BSc in International Culture Trade from the Beijing International Study University, China.
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