Michael Goodman

Director
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Digital Media Strategies Blog
  
Michael Goodman, Director, Digital Media Strategies, is an accomplished analyst with nearly 20 years’ experience providing critical market intelligence and strategic direction to executives navigating an increasingly complex, connected world. Michael Goodman provides clients with strategic insight on the evolution of digital media for the Strategy Analytics Digital Media Strategies Service (DMS), which sizes and forecasts consumer spending, usage and adoption of the key current and emerging sectors in the global market for digital media. Key areas of research include OTT video, video games, advertising, and digital music.

Prior to joining Strategy Analytics, Goodman founded Nexus Research Group, a research and consulting firm focused on the intersection of technology, media, and communications. Prior to that, Goodman was VP, Global Research Operations at Kantar Retail, where he managed retail analysts across multiple practice areas including Food, Drug, Mass, Value Discounters, Home Improvement and Digital. Goodman also, served as Senior Director, Research & Analytics at Mercury Media where he provided strategic vision, planning, and actionable recommendations for all areas of performance-based advertising. Prior to Mercury Media, Goodman spent nine years at the Yankee Group and held several positions at Nielsen Media Research (now known as The Nielsen Company).

Goodman holds a BS in Business Administration, with a concentration in Marketing, from Boston University.