Matt Hester

Senior Director - SA Market Insights

Matt is responsible for Strategy Analytics Consumer Insights business in Europe and is based in the UK office.


Matt has 20 years’ experience in Senior Insight roles, leading the design and delivery of a broad range of projects for a wide selection of clients in that time.


Before joining Strategy Analytics in 2017, he was a Senior Director at MetrixLab, a branding and communications research specialist, and also worked in Gartner’s Consulting division on a number of strategy-oriented technology engagements with a focus on IoT, CX and Cloud-based deployment. Prior to this, Matt was the Head of Nielsen’s Consumer Insights business in the UK, leading a team of researchers delivering client projects in segmentation, brand evaluation, retail optimisation and market dynamics in the Technology, FMCG and Financial Services sectors. Matt was also a Director at Ipsos MORI where he was responsible for Technology and Telecoms clients, working with major network operators, device manufacturers and digital brands delivering large scale global projects and tracking studies. He has also worked at technology and media consultancy Analysys Mason, the BBC and Telewest Broadband (now Virgin Media).


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