Lauren Guenveur

Lauren Guenveur is a senior analyst within the Connected Computing Devices (CCD) team at TechInsights. She is responsible for tracking and forecasting the notebook market across 88 countries, as well as end-user behavior and demand.
Lauren has over a decade of experience across a variety of technologies including smartphones, wearables, tablets and PCs, advising on go-to market strategies, pricing, loyalty and new customer acquisition, and competitive intelligence with some of the largest technology companies in the world. Prior to joining TechInsights, Lauren was a senior research analyst at IDC covering the worldwide PC and tablet market and tracking U.S. specific data. Prior to IDC, Lauren was a global consumer insights director at Kantar Worldpanel, and was instrumental in the launch of tracking services for the tablet and wearables market.
Lauren holds an MBA from Stony Brook University, as well as a BA in Psychology from the same university.