Kathy Schmitt

Senior Director - SA Market Insights

As Senior Director, for Strategy Analytics Consumer Insights Practice, Kathy Schmitt manages client projects of global scope providing data analytics expertise resulting in actionable consumer and market insights.

Kathy has more than twenty years of wide-ranging experience, including large-scale global segmentation initiatives, consumer choice analytics as well as global research focused at the brand and the product levels.  Kathy has analyzed and managed projects across multiple industries including telecom, healthcare, retail and finance / banking.  Kathy excels in aligning research projects to business objectives to ensure data-drive insights and keeps projects on task and on time.

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