Derek Viita

Senior Analyst

As Senior Analyst for the In-Vehicle UX service, Derek Viita provides consumer-focused insights on every detail of car and mobility-related experiences.  Areas of expertise include mobile and integrated HMI, automated driving systems, driver distraction, and transport choice factors.

Derek has over a decade of experience advising companies and government agencies on end-user problems and solutions in the automotive and wireless spaces.  He has scoped and executed a variety of worldwide strategic, usability, and design validation research.

Before joining Strategy Analytics, Derek worked with Microsoft’s IoT and Connected Car teams, and the Virginia Tech Transportation Institute.  Derek holds an M.S. in Human Factors Psychology from the University of Idaho.

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