Carlos Salazar-Velasquez

Vice President - SA Market Insights

Carlos leads CIP’s Modeling and Analytics. He has pioneered new research methodologies in the fields of choice modeling, segmentation, brand engagement, and trade-off analysis. He routinely collaborates with world-renowned experts in the field of econometrics and modeling and has a proven track record of innovation in research design and analysis. He has extensive experience in the design of large-scale, complex, multi-country research projects across industries ranging from automotive, CPG, and telecommunications.

As the former head of Motorola’s Consumer Insights Modeling and Analytics, Carlos consulted with senior executives on strategic business issues involving pricing, marketing, business partnerships, and market opportunity assessments. He previously worked at McKinsey. Carlos is a Ph.D. in Econometrics from Massachusetts Institute of Technology.

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