Neil Mawston

Executive Director

Neil Mawston, Executive Director, Wireless Device Strategies (WDS), is responsible for delivering analysis, insight and recommendations to mobile operators, handset vendors, component makers, investment banks, PC suppliers, software vendors and media firms worldwide. He is a recognized authority on global cellphone trends.

Mr. Mawston's recent work includes quantitative and qualitative analysis of supply-side and demand-side research. He has led major projects into smart 3G devices, mobile operating systems, marketshare forecasting, financial metrics and user segmentation. Mr. Mawston is regularly quoted in the press, including the WSJ, FT, BBC and CNBC.

Prior to joining Strategy Analytics, Mr. Mawston worked for Associated British Foods.

Mr. Mawston holds an MBA, Postgraduate Diploma in Marketing, Diploma in Digital Marketing, and BA Hons Business Studies. He is an Associate Member of the Chartered Institute of Marketing..

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