As Director of In-Vehicle UX Research within the Strategy Analytics UX Innovation Practice, Diana Franganillo is responsible for leading the In-Vehicle UX research service delivering insights on emerging use cases, consumer priorities, and experience optimization for in-vehicle connectivity and autonomous and electric vehicles.
Diana has over 15 years of experience in UX and human factors and has successfully led projects globally in the automotive and aviation industries.
Prior to joining Strategy Analytics in May 2021, Diana worked at Renault Group, Jaguar Land Rover, NATS and Airbus Military. Diana holds a MSc in Human Factors from Cranfield University in the UK, a PgCert in Automotive Technology from Warwick University also in the UK, and a MEng in Aeronautical Engineering from the Technical University of Madrid, Spain.