As Director for the Automotive Consumer Insights service, Chris Schreiner is responsible for supporting clients in the automotive industry in developing their user experience strategies. Chris's areas of research include HMI, connected vehicles, location-based services, contextual awareness, and driver distraction.
Chris has over 15 years of experience in human factors and consumer research, and has successfully led projects globally for clients in the automotive and wireless industries.
Prior to joining Strategy Analytics in 2008, Chris worked at Motorola, OnStar, and the Virginia Tech Transportation Institute. Chris holds a M.A. in Cognitive Psychology from Miami University in Oxford, Ohio.