Strategy Analytics: Sprint's FlixLatino Partnership Underlines a Different Path in Video to AT&T, T-Mobile and Verizon

by Brice Longnos | Apr 17, 2018


Multiple OTT Video Partners Remains at the Heart of Sprint's Video Approach

Boston, MA - April 17, 2018 – Sprint is unlikely to follow the lead of its main competitors AT&T, Verizon and T-Mobile in launching its own video service according to a new report from Strategy Analytics, called “Is Sprint Being Left Behind in Mobile Video?” Instead, Strategy Analytics expects Sprint to focus on its priorities of growing its subscriber base, improving the quality of its network, and preparing for 5G. Sprint will continue to offer promotional discounts to multiple over-the-top (OTT) video service providers, including the recently announced partnership with FlixLatino, as a tool to appeal to the broader needs of its subscribers, and in particular its Hispanic base.  

Please click here for the report: 

Over the past few years Sprint’s competitors AT&T, T-Mobile and Verizon have been building their position in video distribution as a growing volume of video is consumed and monetized digitally via both mobile and fixed networks. Brice Longnos, Analyst, Strategy Analytics’ Wireless Media Strategies service, noted “Sprint remains the only major US operator without a video service. Its goal is to enable high-quality video experiences over its network rather than playing a direct role as a video distributor. We don’t expect Sprint’s position to change as it focuses on building its subscriber base and capability of its network to support growing demand for video and emerging rich-media experiences like augmented and virtual reality.”

Sprint’s distribution partnerships with a selection of English and Spanish language video services including FlixLatino, Hulu, Pantaya, and Starz shows that Sprint is aiming to appeal to the broader needs of its subscriber base by going beyond more mainstream video services like Netflix and HBO. Exclusive promotional offers and carrier-billing, such as the 45-day trial for FlixLatino Sprint just announced on 13th April 2018 follow this aim to provide its consumers with access to relevant content.

AppOptix_Ethnicity MB_Sprint Insight_with Source

David Kerr, Senior VP, Strategy Analytics, added “With a large proportion of Hispanic customers it makes sense for Sprint to offer services which meet the needs of this segment. Data from our AppOptix panel clearly shows that on average Hispanic users use more data and spend more time using data on their smartphones than other ethnic groups.”

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