Apple iPhone Takes Huge 51 Percent Share of Global Smartphone Revenues in Q4 2017

by Neil Mawston | Feb 15, 2018

Boston, MA - February 15, 2018 -- According to the latest research from Strategy Analytics, global smartphone revenues hit an all-time high of US$120 billion during the fourth quarter of 2017. Apple captured a record 51 percent global smartphone revenue share, accounting for more than the rest of the entire industry combined.

Linda Sui, Director at Strategy Analytics, said, “We estimate total global smartphone wholesale revenues grew 8 percent annually to reach an all-time high of US$120 billion during Q4 2017. The smartphone industry’s wholesale average selling price surged 18 percent annually from US$255 in Q4 2016 to US$300 in Q4 2017. The smartphone industry has managed to increase massively its pricing and revenues, despite a recent decrease in shipment volumes.”

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate Apple iPhone captured a record 51 percent share of all smartphone wholesale revenues worldwide in Q4 2017. Apple iPhone generated a huge US$61 billion in the quarter, helped by solid demand for its premium X model, and Apple now accounts for more revenue than the rest of the entire global smartphone industry combined. Apple generated three times more smartphone revenue than nearest rival Samsung and 7 times more than Huawei. Apple iPhone’s average selling price is approaching US$800 and almost three times higher than the overall industry average. Apple iPhone is an incredible money-making machine.”

Linda Sui, Director at Strategy Analytics, added, “Samsung grew its global smartphone wholesale revenues by 16 percent annually to US$19 billion in Q4 2017. Like Apple, Samsung’s smartphone wholesale average selling price (ASP) grew strongly, rising 21 percent annually to US$254 in the quarter. The popularity of premium Note 8 and Galaxy S8 models, as well as fewer low-end sales in its core Asia markets such as China, drove the growth.”

Woody Oh, Director at Strategy Analytics, added, “Huawei generated US$8 billion of global smartphone wholesale revenues to maintain its position as the world’s third largest vendor by turnover in Q4 2017. Huawei’s smartphone wholesale average selling price sits at US$205 today and it has by far the lowest pricing among the top-three smartphone players. If Huawei wants to grow its worldwide pricing and revenues even higher in the future, the company will need to grab additional marketshare in the high-value United States market.”

Exhibit 1: Global Smartphone Wholesale Revenues by Vendor in Q4 2017

The full report, Global Smartphone Revenue, ASP and Profit by Vendor by Price Tier: Q4 2017, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here:

About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit for more information.


Americas Contact:
Linda Sui / +1 617 614 0735 /

EMEA Contact:
Neil Mawston / +44 1908 423 628 /

Asia Contact:
Woody Oh / +44 1908 423 665 /


[1]  Numbers are rounded. The data-table includes global smartphone hardware revenues only. Wholesale refers to the trade price, NOT the retail price. Wholesale revenues are calculated as shipments multiplied by wholesale average selling price.

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