Strategy Analytics: 10 Trends for Creating Compelling User Experiences in 2018

by Paul Brown | Dec 20, 2017

Boston, MA – 
December 20, 2017 – 2017 was the year that bought machine learning, artificial intelligence and alternative human-machine interfaces into the fore, greatly impacting the user experience of many devices. But what will be the major innovations in 2018? A recent insight from the User Experience Innovation Practice (UXIP) at Strategy Analytics “10 Trends for Creating Compelling User Experiences in 2018”, has offered 10 predictions for 2018 on how innovations in technology that will most substantially impact the user experience over the coming year.

Click here for the report:

Key report findings:

  • In-vehicle smartphone mirroring, streaming media, embedded navigation, and HMI design meet at a crossroads.
  • Fingerprint scanners underneath the display of a smartphone will emerge.
  • Solutions with more compelling content aimed at the mainstream will reinvigorate the high-end VR market.
  • Conversational User Interfaces – including chat bots - will emerge strongly in 2018, providing a more engaging user experience.

Paul Brown, Director, UXIP and report author commented, “The key to successful product and experience planning within the technology environment will hinge upon the definition of compelling use cases. Understanding how devices are connected with each other and how they are used in context will be the key to defining the next generation of experiences that will drive greater adoption, usage and customer satisfaction.”

Kevin Nolan, VP, UXIP, added, “Simplifying and enriching the user experience through adaptive intelligence and context awareness will be the key to winning the battle for the customer.”

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