Live Video in Addition to Shared Video Content is Resulting in More Unintended Video Consumption Via Social Media Platforms, Finds Strategy Analytics

Boston, MA – November 30, 2017 – Facebook is indirectly becoming a solid source of user-generated content, often replacing time otherwise spent viewing similar videos on YouTube. A new report from the User Experience Strategies (UXS) group at Strategy Analytics “UXS Technology Planning Report: Video” investigating the needs, behaviors and expectations of consumers regarding video consumption, has found that while consumers look to Facebook to see what friends/family are up to and to gain information overall, videos are being increasingly consumed as a part of this experience.

Click here for report: https://www.strategyanalytics.com/access-services/ux-innovation/user-experience-strategies/reports/report-detail/uxs-technology-planning-report-video

Key report findings include:

• Social platforms are becoming the main source of consumption of ad-hoc short-form video. Sites such as Facebook and Instagram are increasingly sources to communicate new content availability; while sites such as Snapchat, IG stories and Boomerang are leading the drive towards social video creation and sharing.
• Socially shared and discovered ‘viral’ content not only serves as entertainment on its own but can impact an unintended direction for users and their video consumption.
• Ongoing live video streaming and posting of temporary ’stories’ across Facebook and Instagram are also driving users to return.

Christopher Dodge, report author and Associate Director, UXS commented, “Content is ‘finding’ the user within social media: consumers no longer have to search for videos themselves. Furthermore, new ‘live’ video, along with countless shared video content, is shifting behaviours and resulting in more unintended video consumption.”

Added Chris Schreiner, Director of Syndicated Research, UXIP, “Identifying Facebook as a solid source for video – inclusive of professional, user-generated, and ‘viral’-type videos – not only makes Facebook’s experience even more compelling for users, but also drives advertisement revenues for this platform.”