Strategy Analytics: Mobile Operators and Microsoft Preferred for IoT

by David Kerr, Andrew Brown, Matt Wilkins, Gina Luk | Oct 10, 2017

Strategy Analytics: Mobile Operators and Microsoft Preferred for IoT


HP, IBM and Oracle in Second Tier

Boston, MA - October 10, 2017 – According to the latest enterprise IoT survey research from Strategy Analytics, patterns are emerging in vendor selection, as enterprises navigate the complex landscape for IoT deployments.

Strategy Analytics has published a series of country- and vertical-market reports illustrating:

·         That despite the nascent nature of the global IoT market, patterns in vendor selection for IoT solutions are emerging.

·         Mobile Operators and Microsoft are the most popular vendor choices as enterprises consider vendor engagement on IoT deployments.

·         With the top 5 list of vendors comprising traditional enterprise software suppliers, companies are looking to exploit and leverage existing relationships.

·         Variations occur at the country level, with SAP ranked no.2 in Germany, Cisco ranked higher in the U.S. than other markets and Oracle ranked higher in France than other country markets.


In addition to the vendors mentioned above, others captured in the survey include Google, Telit, Samsung, Aeris, Kore, PTC, Amazon, EMC, Blackberry and Ericsson. Figure 1 illustrates the top 7 vendor preference by country.


Figure 1: Consideration for IoT Projects, Top 7 Vendors

Source: Strategy Analytics, 2017


Andrew Brown, Executive Director, said that “The fact that no single vendor dominates enterprise consideration for IoT projects is a clear illustration of the complexity in deploying IoT. With Mobile Operators and Microsoft forming the top tier of consideration, these vendors are proving they have captured enterprise mindshare for IoT deployments.


David Kerr, Senior Vice President, said “With Mobile Operators coming out on top, the importance of wireless connectivity and expertise in this domain is flagged as a key component in the deployment and management of IoT.”


Strategy Analytics has published a series of reports based on the results of the 2017 Enterprise Survey, addressing four country markets, and nine vertical markets. The reports are published by the Strategy Analytics IoT Strategies service and can be found here:


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise 


US Contact:              David Kerr, +1 617 614 0720,

European Contact:  Andrew Brown, +44(0) 1908 423 630,

Matt Wilkins, +44(0) 1908 423 648,

Asia Contact:                        Gina Luk, +44(0) 1908 423 632,

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