Strategy Analytics' David Mercer to Discuss Artistic Intent at NAB Show's Future of Cinema Conference

by David Mercer, Alex Kutana | Apr 11, 2017

Analysts Focus on Ultra HD, HDR, Virtual Reality and OTT at Leading Media Tech Event

Boston, MA - 11 April 2017 – Strategy Analytics is pleased to announce that VP and Principal Analyst, David Mercer, will be participating in the Future of Cinema conference at this year’s NAB Show in Las Vegas, NV. David will be discussing the importance of artistic intent in a panel with Dolby Laboratories, Inc. and Pixar Animation Studios on Sunday, April 23 at the Las Vegas Convention Center.

Strategy Analytics experts will be on hand during the NAB Show to discuss key strategic trends and share insights from the firm’s industry and consumer research programs. Key topics this year will include:

-           Immersive experiences and the impact of VR and AR on traditional TV

-           The 4K/Ultra HD transition and progress in High Dynamic Range

-           The OTT threat – how should broadcasters and pay TV providers respond?

-           Big data – what progress is being made in implementing analytics solutions to improve revenues and profitability?

-           The transition to cloud-based video and media management systems


“The NAB Show is one of the world’s leading media and technology events and this year’s event takes place during one of the most turbulent periods in the history of television and video,” says Mercer. “The era of ubiquitous connectivity and personal media devices has transformed the way people enjoy video entertainment, and media companies, now more than ever, need to have clear and actionable perspectives on where technology will take their industry over the coming years.”


For an appointment with Strategy Analytics during the NAB Show, please use the contacts below.



About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, media, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise 


US Contact: Alexander Kutana, +1 617 614 0700,

European Contact: David Mercer, +44 1908 423 610,

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