Strategy Analytics on VR: Future Headsets Must be Wireless and Modular

by Chris Schreiner, Diane O'Neill | Mar 30, 2017

Boston, MA – March 30, 2017 – Providing the avenue by which users can ‘escape’ reality, virtual reality (VR) provides the means to complete tasks, gain new experiences and preview new environments otherwise unachievable due to cost, safety, or physical capability in real life. But what of the overall style of the headset which allows users to achieve this escapism? A recent study from the User Experience Strategies (UXS) service at Strategy Analytics, “UXS Technology Planning Report: Virtual Reality”, surveying the needs, behaviors and expectations of future VR users, has found that the two most desirable design trends for future VR headsets are for them to be wireless and modular.

Current VR systems available are either mobile device- or PC/console-based. Mobile device based VR headsets offer an easy low-cost option, but performance is inferior to PC/Console based VR headsets. Battery consumption and device heating also restrict its use. In comparison, PC/console based VR provides greater processing power, and is highly modular with the addition of accessories. However, the high cost to build up a PC/console-based system, in addition to its lengthier set up, non-portability and wired connections, does limit its usability and consequently consumer uptake.

Click here for the report:

Mathew Alton, Research Analyst and report author commented, “There is a third option for VR headsets – standalone systems – and these would provide a solution to these issues. While not yet commercially available, being wireless, offering potentially greater performance than mobile based solutions and being quick to set up, many of the compromises made through PC/Console based VR would be minimized.”

Continued Alton, “However, its cost, the weight of the headset (due to built-in chips and display) and battery life, are the major limitations to this solution at this time.”

Chris Schreiner, Director of Syndicated Research, UXIP added, “Modularity is the key to an immersive experience. OEMs also need to consider accessories that enhance processing capabilities, provide haptic feedback and simulate a walking experience, while at the same time allowing users to maintain spatial awareness of their surroundings.”


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise


About User Experience Strategies (UXS)

Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.


Press Contacts

US Contact: Chris Schreiner, +1 617 614 0713,

European Contact: Diane O'Neill, +44(0) 1908 423 669,

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