Strategy Analytics Press Releases


Q3 2016 Business Smartphone Shipments Continue to be Strong, But Tablet Sales Suffer Again

by Gina Luk, Andrew Brown | Dec 21, 2016

Worldwide Business Smartphone Shipments Hit 112.2M Units, while the Business Tablet Market Dropped to 16.8M Units, in Q3 2016  

Boston, MA - December 20, 2016 - The third quarter of 2016 reflected a solid performance for business smartphones, but the business tablet market continued to suffer, due to market saturation and lengthening product lifecycles. According to the latest quarterly reports, Global Business Smartphone Quarterly Tracking Q3 2016, and Global Business Tablet Quarterly Tracking Q3 2016, worldwide business smartphone shipments grew +19.4% YoY to reach 112.2 million units in Q3 2016, while the worldwide business tablet market dropped to 16.8 million unit shipments in the third quarter 2016, down 12.9% YoY from 19.3 million units.

“Business smartphone growth improved due to a strong uptake among business users in APAC and the Middle East and Africa, combined with the launch of the Apple iPhone 7. Android and iOS devices collectively claimed over 99.5% of worldwide business use smartphone shipments in Q3 2016, as Windows 10 smartphone shipments continued to slump and Blackberry announced its exit from manufacturing its own smartphones” said Gina Luk, Senior Analyst and author of the Strategy Analytics Mobile Workforce Strategies (MWS) reports.

“Business tablet performance in Q3 2016 was disappointing. While Apple and Samsung continued to lead the business tablet market, iOS shipments plummeted 20.4% YoY, while Android business tablet shipments fell 14.1%. One positive aspect was Microsoft, with Windows tablet shipments growing by 10.8% YoY. Windows share continues to improve as more models are launched by traditional PC vendors. While some of this is cannibalization of the traditional business notebook market, it also shows that in business environments, other vendors are struggling to make stronger inroads into Windows-dominated client environments,” said Andrew Brown, Executive Director of Enterprise Research at Strategy Analytics.

 

 

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.www.StrategyAnalytics.com 

 

Contact: Gina Luk, +44(0) 1908 423 632, gluk@strategyanalytics.com

Other Contact: Andrew Brown, +44(0) 1908 423 630, abrown@strategyanalytics.co