Strategy Analytics: Games and Education Top VR App Categories

by David MacQueen, Adam Thorwart | Dec 13, 2016

Report also finds Oculus Rift has lowest developer support

Boston, MA - December 13, 2016 - Games is the top app category across all stores, followed by the Education category. Steam has the greatest developer support in terms of availability of VR apps with 871 available, while the Oculus Rift store has the fewest apps, with only 192.

Strategy Analytics tracks the apps available across the dedicated VR app stores for Samsung GearVR, Oculus Rift, and the VR apps available on Steam. Data collected from the storefronts at the end of November 2016 was analyzed in the report VR Apps Data Nov 2016: Games and Education Top App Categories in VR App Stores. Unsurprising, games is the top apps category across all stores, although the proportion of games available varies considerably. Educational content is the top non-games category overall, and appears as one of the top 3 content categories in all storefronts.

David MacQueen, Executive Director of Apps & Media research at Strategy Analytics and the report author, said “Steam is the runaway winner with 871 total apps available, almost double that of its nearest rival, the Samsung Gear VR store with 445 apps. The Steam store provides distribution for PC-tethered VR headsets, including both the HTC Vive and the Oculus Rift. While the dedicated Oculus Rift store had the fewest apps available (192), this does not necessarily mean that it is the least popular VR headset for developers. The data could also be an indicator that developers prefer to use Steam for distribution rather than Oculus’ own store.”


Adam Thorwart, Analyst at Strategy Analytics, added, “Within the games category, while Action is the top category across all platforms, the more interesting data is around casual gaming. The Gear VR has a high proportion of casual games (10% of all apps), and given that the smartphone market is dominated by casual games this is not surprising for a smartphone-based VR headset. However, it is the Steam store that has the highest proportion of casual games titles (11%). Developers want to get into VR quickly, and Steam is the most popular platform with developers, so many games developers are rushing to market with relatively simple, casual content.”          


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 


European Contact: David MacQueen, +44(0)1908 423 623,

US Contact: Adam Thorwart, +1 617 614 0748,



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