Strategy Analytics: Consumers Interested in Self-Learning Navigation for the Car

by Derek Viita, Kevin Nolan | Nov 03, 2016

Interest in Self-Learning for Other In-Car Uses Not as Strong

Boston, MA – November 3, 2016 – Despite concerns about privacy, consumers are interested in systems which learn driving behavior and provide help with navigation.  This is according to a recent survey from the In-Vehicle UX (IVX) group at Strategy Analytics (    

Click here for the report:

According to the report (“Consumers Show Robust Interest in Self-Learning Navigation”), consumer interest is strong for systems which learn driving habits and use them to provide traffic alerts or a one-touch option to navigate home.  This interest is especially strong among middle age groups and premium car owners.  However, interest is much weaker for systems which use learned phone-calling and radio-listening habits to provide some type of benefit.

Derek Viita, senior analyst and report author, explained that “in order to ease privacy concerns, the benefit of a system that learns driving, calling, or radio-listening habits needs to be effectively communicated to the consumer.  And for maximum delight, the in-car enhancement must be relevant to the driving task itself.”

Chris Schreiner, director of IVX, added, “This pattern of consumer interest in self-learning technology aligns with interest in similar connected services for the car.  Consumers are most interested in services which provide an immediate benefit relevant to the drive itself, such as traffic updates and parking finders.”


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.


For more information about Strategy Analytics

In-Vehicle User Experience Service:  Click here


Report contacts:

US Contact: Derek Viita, +1 617 614 0772,

European Contact: Kevin Nolan, +44 (0)1908 423 614,

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