Strategy Analytics: Tablet Apps Processor Revenue Declined 34 percent in 1H 2016

by Christopher Taylor, Stuart Robinson | Oct 20, 2016

Apple, Qualcomm and Intel Hold Top-Three Revenue Share Spots

Boston, MA - October 20, 2016 - The global tablet Applications Processor (AP) market declined 34 percent year-over-year falling to $889 million in 1H 2016, according to Strategy Analytics Handset Component Technologies service report, “Tablet Apps Processor Market Share Q2 2016: Tablet Apps Processor Revenue Declined 32 Percent.”

Click here for this report:


According to this Strategy Analytics research report AppleQualcomm, IntelMediaTek and Samsung LSI captured the top-five revenue share rankings in the tablet AP market in 1H 2016. Apple led the tablet AP market with 35 percent revenue share, followed by Qualcomm with 18 percent and Intel with 13 percent.


Sravan Kundojjala, Associate Director, commented, “The tablet AP market continues to decline and all major tablet AP vendors suffered in 1H 2016. We estimate that ARM-based tablet APs increased their share to 89 percent in 1H 2016 from 83 percent in the same period last year. Intel’s tablet AP shipments halved in 1H 2016 as the company shifted its focus away from Atom-based low-end Android tablets and towards Core-based tablets.  Windows-based tablets accounted for the majority of Intel’s tablet AP shipments in 1H 2016.”


Stuart Robinson, Executive Director of the Strategy Analytics Handset Component Technologies service, added, “Our calculations show that baseband-integrated APs accounted for one-third of total tablet AP shipments in 1H 2016. QualcommMediaTek and Spreadtrum represented over 80 percent of total baseband-integrated tablet AP shipments in 1H 2016 and Intel’s recent decision to de-emphasize integrated APs will benefit these three vendors in the next few quarters.”


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise 


European Contact: Stuart Robinson, +44(0) 1908 423 637,

US Contact: Christopher Taylor, +1 617 614 0706,

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