Strategy Analytics: Usage of In-Car Voice Control Drops

by Derek Viita, Kevin Nolan | Aug 16, 2016

Consumers Show Increased Expectations for Speech Recognition Systems  


Boston, MA – August 16, 2016 - Consumer satisfaction with in-car speech recognition systems has fallen sharply, particularly among middle age groups in the US, according to a recent report by Strategy Analytics (

A recent survey from the In-Vehicle UX (IVX) group at Strategy Analytics assessed consumer usage of, and satisfaction with, in-car speech recognition systems and touchscreens. Satisfaction with in-car touchscreens and voice control systems remains strong among frequent users, but has declined across all demographics. And while daily usage of in-car voice control has held steady in Europe, it has declined in the US and China, especially among certain age groups.


Click here for the report:

Derek Viita, Senior Analyst and report author commented that with the expansion of mobile and home-based systems which feature speech recognition, “consumers now have increased expectations for the functionality of such systems. Even though the automotive industry is hamstrung by a lengthy development and production cycle, consumers are becoming less patient with the gap in performance between automotive electronics and other consumer electronics.”


Chris Schreiner, Director of IVX, added, “One critical reason behind the faster improvement of other voice control systems is the software’s ability to be updated over the air. To keep up with this trend, in-car systems must have the same capability.”


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.


For more information about Strategy Analytics

In-Vehicle User Experience Service:  Click here

Report contacts:

US Contact: Derek Viita, +1 617 614 0772,

European Contact: Kevin Nolan, +44 (0)1908 423 614,

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