Strategy Analytics: Euro-NCAP Requirements and Consumer Demand Will Drive Automotive Camera Market

by Kevin Mak, Mark Fitzgerald, Kevin Li | Aug 11, 2016

Future Automotive Cameras Will Feature Wider Fields Of View, Higher Resolutions and Better Low Light Performance to Support New Applications


Boston, MA - August 11, 2016 – The European New Car Assessment Program (Euro-NCAP) has drafted its strategy to protect VRUs (Vulnerable Road Users) that amount to around half of all deaths and injuries on Europe’s roads.

The Strategy Analytics report, “Euro-NCAP Raises The Bar On Automotive Camera Performance,” comments on how the resulting test requirements have affected the design of automotive camera modules and how consumer demands are affecting specifications for park assist cameras.  It also details the emergence of new camera applications and new imaging concepts that will help drive automotive camera demand to almost 200 million units in 2023.

Click here for the report: and  

“VRUs crossing the road have presented auto makers with the challenge of widening the field of view in front windshield cameras – and with that, the resulting need to increase resolutions so that object recognition algorithms can still operate without compromising on operational range,” said Kevin Mak, Senior Analyst at the Automotive Practice of Strategy Analytics.

He added, “The impact of this increased camera performance will be the increased processing power needed to run image processing.  Strategies must be in place to ensure that the increase in performance requirements does not result in a drastic increase in costs, when auto makers are keen to maintain their safety record and attain the coveted 5-star NCAP awards for their models that require standard fitment of active safety features.  Furthermore, new applications, such as long range, highway speed object recognition in front windshield cameras, traffic light detection and side mirror-replacement cameras, will also require an increase in camera performance.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

For more information about Strategy Analytics:

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Report contacts:

European Contact: Kevin Mak, +44 (0)1908 423 644,

US Contact: Mark Fitzgerald, +1 617 614 0717,

China Contact: Kevin Li, +86 186 0110 3697,


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