Strategy Analytics Press Releases


Samsung Galaxy S7 edge Was World's Top-Selling Android Smartphone in H1 2016, says Strategy Analytics

by Neil Mawston | Aug 01, 2016


Boston, MA --
August 1, 2016 -- According to the latest research from Strategy Analytics, Samsung’s Galaxy S7 edge was the world’s top-selling Android smartphone model in the first half of 2016. Samsung currently accounts for the three top-selling Android smartphone models shipped worldwide.

Linda Sui, Director at Strategy Analytics, said, “Global Android smartphone shipments grew 5 percent annually from 552.2 million units in H1 2015 to 577.3 million in H1 2016. The Android smartphone category is outgrowing Apple iOS, whose global smartphone shipments fell 16 percent annually from 108.7 million in H1 2015 to 91.6 million in H1 2016.”

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate the Samsung Galaxy S7 edge model shipped 13.3 million units and accounted for 2 percent share of all Android smartphones shipped worldwide in H1 2016. Samsung’s Galaxy S7 edge is currently the world’s most popular Android smartphone. The S7 edge is wildly popular in dozens of countries globally, due to its attractive curved hardware design blended with a sidebar of apps that consumers find easy to use.”

Woody Oh, Director at Strategy Analytics, added, “The Samsung Galaxy J2 shipped 13.0 million units worldwide for second position in the Android category during H1 2016, followed by Samsung Galaxy S7 in third place with 11.8 million units. Samsung remains dominant and it currently accounts for the three most popular Android smartphone models worldwide. However, Samsung cannot rest on its laurels, because it continues to be chased hard by emerging rivals, such as the Huawei P9, OPPO R9 and Vivo X7 devices.”

Exhibit 1: Global Android Smartphone Shipments by Top-Three Models in H1 2016  [1]

Global Android Smartphone Shipments by Model (Millions of Units)  

H1 '15

H1 '16

Samsung Galaxy S7 edge

0.0

13.3

Samsung Galaxy J2

0.0

13.0

Samsung Galaxy S7

0.0

11.8

Others

552.2

539.2

Total

552.2

577.3

Global Android Smartphone Marketshare by Model (% of Total)

H1 '15

H1 '16

Samsung Galaxy S7 edge

0.0%

2.3%

Samsung Galaxy J2

0.0%

2.3%

Samsung Galaxy S7

0.0%

2.0%

Others

100.0%

93.4%

Total

100.0%

100.0%

Source: Strategy Analytics

 

The full report, Samsung S7 edge Was World’s Best-Selling Android Smartphone in H1 2016, is published by the Strategy Analytics Smartphone Model Tracker (SMT) service, details of which can be found here: http://tinyurl.com/hzz7hhl.


About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit www.strategyanalytics.com for more information.

 

Americas Contact:

Linda Sui / +1 617 614 0735 / LSui@strategyanalytics.com

 

EMEA Contact:

Neil Mawston / +44 1908 423 628 / NMawston@strategyanalytics.com

 

Asia Contact:

Woody Oh / +44 1908 423 665 / WOh@strategyanalytics.com

 



[1]  Numbers are rounded. H1 2016 refers to the first half of 2016, January to June.


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