Strategy Analytics: IoT Market worth Trillions of dollars? - Definition is critical for IT

by Harvey Cohen, Andrew Brown | Jun 01, 2016

Clear Market Definition is Critical to Assess the Impact on the IT Market


Boston, MA – June 1, 2016- For key players in computing hardware, software, system integration, analytics, communications, and professional services associated with the Internet of Things, clear definition is critical in determining the opportunity for IoT. Analysis from Strategy Analytics has determined that the market for all elements of IoT is $150B in 2016 and will grow to $550B by 2025.

“In the history of technology market analysis, this is the first time people have been talking about a market in the extraordinary terms of ‘trillions of dollars’ with such a lack of clarity on market definition” said Harvey Cohen, President of Strategy Analytics. “Our research examined IoT market potential in terms of its relationships to global economies, non-residential investment, and total IT expenditures to produce a number with transparency on key assumptions.”

In the IoT report “IoT Projected to be the First $10T IT Market – Really?” Strategy Analytics examines the evolution of the M2M market as it is evolving to the IoT opportunity. “With the entire global IT opportunity value in the $3.5T range in 2016, it requires heroic assumptions to produce IoT market sizing in the trillions of dollars range” said Andrew Brown, Executive Director of IoT strategies. “We project IoT to grow to be about 11% of total IT spending by 2025”.

Further work on the Buyer Journey to IoT Adoption is being conducted by Strategy Analytics in key vertical markets to assess if corporate IT spending may be increasing due to the benefits of IoT or whether IoT is substituting for other IT applications with a lower priority. 


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 


US Contact: Harvey Cohen, +1 617 614 0705,

European Contact: Andrew Brown, +44(0) 1908 423 630,

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