Strategy Analytics: Worldwide Business Smartphone Shipments Reached 116.8 Million Units

by Gina Luk, Andrew Brown | Mar 09, 2016

Shipped In Q4 2015, an Increase Of 24.3% from the Previous Quarter


Over the Past 4 Quarters, Worldwide Business Smartphones Grew at 7.3% CAGR


Boston, MA - March 8, 2016 - Worldwide business smartphone shipments reached 116.8 million units in Q4 2015, an increase of 24.3% from the previous quarter, and 12.7% increase from Q3 2014. Android was the dominant platform worldwide, accounting for almost 2/3 of all business smartphone shipments in Q4 2015. Apple iOS had 37.9% of all shipments, while Microsoft and Blackberry accounted for merely 2.4% and 0.5% of shipments respectively. Worldwide, Personal Liable smartphones are still the dominant type of business smartphone, with over two-thirds of shipments falling into this category, versus 34% of shipments being corporate liable.

According to the Strategy Analytics Mobile Workforce Strategies (MWS) latest report, “Global Business Smartphone Quarterly Tracking Q4 2015”, “although BYOD remains a fast growing trend within enterprises, corporate liable purchasing continues to increase as companies still want full control over mobile access to corporate networks for many of their users”, said Gina Luk, Senior Analyst of Mobile Workforce Strategies and author of the report.

“In terms of OS performance, iOS took significant corporate-liable market share from Android, and emerged as the top choice for businesses in terms of corporate-liable devices. Apple’s vision for the enterprise has really taken shape over the past year, and we believe the standardized OS approach across iPhone and iPad as well as the partnership with IBM, have played a significant role in boosting that”, added Andrew Brown, Executive Director of Enterprise Research at Strategy Analytics.


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 


Contact: Gina Luk, +44(0) 1908 423 632,

Other Contact: Andrew Brown, +44(0) 1908 423 630,
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