Strategy Analytics: Smartphone Apps Processor Revenue Declined 4 Percent in 2015 to Reach $20.1 Billion

by Stuart Robinson | Feb 17, 2016

Samsung LSI Gains Share with 14nm Exynos Chips Doubling its Shipments Y-o-Y

Boston, MA - February 16, 2016 - The global smartphone Applications Processor (AP) market declined 4 percent year-over-year to reach $20.1 billion in 2015, according to a report from Strategy Analytics’ Handset Component Technologies service.

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This research report from Strategy Analytics estimates QualcommAppleMediaTekSamsung LSI and Spreadtrum grabbed the top-five revenue share spots in the global smartphone AP market in 2015.


Some of highlights of this report include:

·         Qualcomm faced strong competition and lost market share. Qualcomm’s smartphone AP revenue share dropped to 42 percent from 52 percent in 2014, but maintained its top spot. Apple and MediaTek ranked number two and three with 21 percent and 19 percent revenue shares, respectively.

·         Samsung LSI was the star performer in 2015 as the company doubled its smartphone AP shipments with the help of 14 nm-based Exynos APs.

·         Intel registered 66 percent shipment growth year-over-year in 2015 and captured just 1 percent unit share.

·         64-bit APs accounted for just over 50 percent of total smartphone AP shipments in 2015 and Qualcomm overtook Apple to capture the 64-bit market share leadership.


Sravan Kundojjala, Associate Director at Strategy Analytics, commented, “2015 proved to be a transition year for Qualcomm as the company’s flagship APs faced strong competition from vertical vendors such as Samsung LSI. Qualcomm, however, capitalized on its mid-range 64-bit chips and overtook Apple to take the 64-bit leadership crown in 2015. Strategy Analytics believes that Qualcomm’s strengthened product portfolio will boost its shipments in 2016.”


Stuart Robinson, Executive Director of the Strategy Analytics Handset Component Technologies service, added, “Samsung LSI, Leadcore and Rockchip registered a triple-digit growth in their AP shipments in 2015 while MediaTek, HiSilicon and Intel registered a double-digit growth. HiSilicon and Samsung LSI, in particular, capitalized on their design-wins at their respective in-house customers. Strategy Analytics predicts continued momentum for many of these players in 2016.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 


European Contact: Stuart Robinson, +44(0) 1908 423 637,

US Contact: Christopher Taylor, +1 617 614 0706,

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