Strategy Analytics: MediaTek Wins Top-Spot in Non-iPad Tablets in Q3 2015

by Stuart Robinson, Christopher Taylor | Feb 01, 2016

Apple Maintains Lead

Boston, MA - February 1, 2016 - The global tablet Applications Processor (AP) market declined -38 percent year-over-year to reach $828 million in Q3 2015, according to Strategy Analytics Handset Component Technologies service report, “Tablet Apps Processor Market Share Q3 2015: Apple and MediaTek Take Top Spots.”

Click here for report:


This Strategy Analytics research estimates Apple, MediaTek, Qualcomm, Intel, and Samsung LSI captured the top-five revenue share rankings in the tablet AP market in Q3 2015. Apple led the tablet AP market with 37 percent revenue share, followed by MediaTek with 17 percent revenue share and Qualcomm with 16 percent revenue share.


According to Sravan Kundojjala, Associate Director of the Strategy Analytics Handset Component Technologies service,  “The tablet AP market’s declining trend continued in Q3 2015. Except for MediaTek, almost all major tablet AP vendors registered negative growth in Q3 2015. MediaTek overtook Intel to capture the top spot in non-iPad tablets in Q3 2015. The tablet AP market, an extension of smartphone AP supply chain, took a hit in recent quarters, thanks to long replacement cycles and high concentration of low-cost players. Strategy Analytics believes that a potential consolidation in the supplier base could help. ”


Stephen Entwistle, Vice President, commented, “Strategy Analytics estimates 64-bit APs accounted for over 55 percent of total tablet AP shipments in Q3 2015. Apple, MediaTek, Intel and Qualcomm were key players in this segment. Strategy Analytics predicts 64-bit APs will continue to gain share in the next few quarters.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 


European Contact: Stuart Robinson, +44(0) 1908 423 637,

US Contact: Christopher Taylor, +1 617 614 0706,
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