US Cable Broadband Operators add 840,000 Subscribers in 3Q15 while Telco Growth Stagnates, says Strategy Analytics

by Jason Blackwell, David Mercer | Nov 19, 2015

DSL Losses Outstrip Gains made in Fiber

Boston, MA - November 19, 2015 – Comcast and Time Warner Cable led the growth in US broadband subscriptions during the third quarter, adding a combined 552,000 new subscribers.  Overall, cable operators in the US added 804,000 subscribers.  However, the total number of US broadband subscribers only increased by 679,000 due to losses in DSL and slower growth in Fiber subscriptions at AT&T and Verizon.  Over the past twelve months, Comcast and Time Warner Cable have accounted for 71% of the 3 million new broadband subscribers.

The Strategy Analytics Service Provider Strategies (SPS) service report, “Broadband Service Provider Performance Benchmarking: North America,” indicates that the top nineteen tracked operators in the US have seen strong growth in 2015, adding more than 2.1 million new subscribers through the third quarter.  But, in the third quarter, AT&T and Verizon faced challenges as AT&T lost 106,000 subscribers and Verizon added only 2,000.   

In another positive note for the service providers, broadband average revenue per user (ARPU) continues on an upward trajectory.  In the third quarter results, Broadband ARPU was up between 2% and 7% across cable and Telco providers.  Operators are investing in capabilities to offer higher speed tiers, and customers are responding favourably. 

Broadband ARPU for Selected US Operators – 3Q14 to 3Q15






Y-o-Y %





























Time Warner Cable







Source: Strategy Analytics Broadband Service Provider Performance Benchmarking: North America 3Q15


Click here for the report:


“Cable operators continue to increase market share in US broadband,” said Jason Blackwell, Director of the Service Provider Strategies service (SPS) at Strategy Analytics.  He added, “Over the past twelve months, Comcast has accounted for 42% of new subscribers among the operators that we track.  Fiber growth is still strong, but the Telco operators haven’t been able to shake off the losses of DSL subscribers.  In 2016, we expect to see a real battle in broadband, as cable operators begin to roll out DOCSIS 3.1 for even higher speed offers, placing additional pressure on Telcos.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 


US Contact: Jason Blackwell, +1 617 614 0747,

European Contact: David Mercer, +44(0) 1908 423 600,
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