Autonomous Features in Current Cars have Confusing User Interfaces

by Derek Viita | May 11, 2015
Improvement Needed for Consumers to Use Autonomous Features Safely and Effectively

Boston, MA - May 11, 2015 - Many semi-autonomous parking and driving assistants have unclear displays and controls, making them difficult to use according to Strategy Analytics. The Strategy Analytics Automotive Consumer Insights (ACI) service released 2 reports on best practices for park assist features and adaptive cruise control features including traffic jam assist.

Drivers are not always given a sufficient warning when autonomous features like lane assist or steering assist fail, which could result in safety issues if the driver is unaware.  While BMW received praise for the fully automated parking feature in its i3, other features like parking assistants that only control steering were more difficult to manage because of confusing user interfaces.

The user experience of many autonomous features is not ready for the mass market," said Derek Viita, Senior Analyst in the UX Innovation Practice at Strategy Analytics.  "For example, some traffic jam assistants rely so heavily on the movements of a lead car, they will follow it off a road or onto a motorway exit.  The driver’s perspective must be taken into full account for any drive-critical system, especially for first-time use."

Chris Schreiner
, Director of UX Innovation at Strategy Analytics added "The user experience including controls and displays will play a key role in consumer acceptance of autonomous features.  Our research shows that improvement in the user experience of autonomous vehicles is necessary."

Press release contact (U.S.)

Derek Viita
Phone number:+1 617 614 0772
Email:Contact me

Press release contact (Europe)

Kevin Nolan
Phone number:+44 1908 423609
Email:Contact me

Leave a comment

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: