Strategy Analytics Press Releases

Beyond IoT and 5G Buzz, MWC 2018 will Tackle Key Business Issues for CMOs, says Strategy Analytics

by Susan Welsh de Grimaldo, Nitesh Patel | Feb 08, 2018

Execution to deliver efficiencies, superior customer user experience (UX) and engagement to enhance brands' positioning are critical

Boston, MA - February 8, 2018 - With the theme “Build a Better Future,” MWC 2018 will showcase developments in artificial intelligence (AI) and machine learning, digital transformation, IoT and 5G, with plenty of solutions and technologies being demoed. However, according to Strategy Analytics, more important than any technology-based solution is how they can be deployed to address fundamental business challenges which include improvements in efficiencies, delivering superior customer experience, and strategic opportunities for revenue growth. Away from the show floor these business issues will be the focus of the educational programs that MWC offers.


Join Strategy Analytics at the following sessions:

CMO Summit @ MWC presented by GSMA: “It is no longer consumption we want to invoke with our consumers, but a conversation.” Join Strategy Analytics Susan Welsh de Grimaldo as she chairs this exciting summit.

Future Networks and Content Optimisation” session in the Content & Media track, moderated by Nitesh Patel of Strategy Analytics. Wednesday February 28th 13.00-16.00 in Hall 4, Auditorium 3, with speakers from Cisco, KT, Oath: A Verizon Company and Reliance Jio.

Zero-Rated Data Opportunities” session in the Future Service Providers track, moderated by Susan Welsh de Grimaldo of Strategy Analytics. Wednesday February 28th 16.30-17.30 in Hall 4, Auditorium 2. A great session with an operator panel with speakers from Deutsche Telekom, MEO, Millicom and Three Ireland.

Beyond voice, text, and data: disruptive services to grow ARPU”, Syntonic sponsored MEF Partner Session at MWC 2018 moderated by Susan Welsh de Grimaldo from Strategy Analytics: This panel session of mobile industry experts will explore the next generation of content services and business models to increase operator ARPU, add new subscribers, and strengthen customer retention. February 27 from 2:00-3:00 PM in Hall 8.1 of the Fira in Barcelona Spain. (Register here)


Susan Welsh de Grimaldo, Director, Service Provider Strategies, at Strategy Analytics comments, “For me the real benefit of MWC is sparking conversations so that we all come away with ideas to work on and new connections for collaboration. How do you evolve mobile services to offer more personalization and strong value propositions for consumers while building profitability for service providers so they can continue to invest in better networks?.”


Nitesh Patel, Director, Media Strategies, at Strategy Analytics notes, “The Future Networks and Optimization session with great panelists from Oath, Cisco, Reliance Jio, and KT will provide insight in to future consumer use-cases and innovations shaping the requirements of networks in both developed and emerging markets while meeting critical business objectives.”


Strategy Analytics will also have analysts from across the mobile ecosystem in attendance at MWC; contact us if you would like to request a meeting with an analyst covering components, smartphones, tablets, wearables, drones, IoT, mobile enterprise, connected cars and autonomous vehicles, and user experience best practices.

Leave a comment