Strategy Analytics Press Releases

Improved Natural Language Processing will Bring Voice HMI to New Levels, says Strategy Analytics

by Chris Dodge, Diane O'Neill | Aug 03, 2017

Advanced Voice HMI Supported by Camera-based Gesture Control Allows More Hands-free and Natural Communication


Boston, MA – August 3, 2017 – New types of Human-Machine Interface (HMI) provide opportunities for hardware and software differentiation as well as improvements in overall user experience. A recent report from the User Experience Strategies (UXS) service at Strategy Analytics “UXS Technology Planning Report: Human Machine Interface: Moving Towards the Invisible Experience,” investigating the needs, behaviors and expectations of consumers regarding HMI, has found that voice and gesture HMI will help to support more contextually aware artificial intelligence (AI) as this technology continues to evolve.

Click here for the report:

Key report findings:

  • There is no one ideal HMI across all devices and platforms. The focus needs to be on specific use cases and context rather than a one-size-fits-all approach
  • Natural language voice control is the HMI which offers most potential for competitive advantage. With continued advances in AI coupled with the Internet of Things (IoT), natural voice is the most humanlike way to interact with machines and allows for hands free accessibility
  • Gestures will also support voice control as this can make existing smart devices even smarter by knowing what a user is pointing to or referencing when using voice

Christopher Dodge, Associate Director and report author, commented, “As new devices and capabilities emerge, so do new HMI technologies such as thought control, emotion control, wearable bio control and eye tracking; these are in addition to more ‘well known’ technologies such as touchscreens, voice and gesture control. However, new HMIs must be useful, usable and compelling, with limited barriers to implementation. Training and data privacy are still at the forefront of consumer’s minds and so complete transparency is required to remedy user concerns.”

Added Chris Schreiner, Director of Syndicated Research, UXIP, “Improvements in natural language processing will bring voice as an HMI to new levels. Advanced voice will also be supported by camera-based gesture control which will allow the user to be even more hands free and speak more naturally. Being able to reference inanimate objects by look or gesture for example, will simplify and excel the voice experience.”


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.


About User Experience Strategies (UXS)

Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.


Press Contacts

US Contact: Christopher Dodge, +1 617 614 0711,

European Contact: Diane O'Neill, +44(0) 1908 423 669,