Strategy Analytics Press Releases

New Consumer Wireless Applications Entering Automotive, Prompted By Car Sharing and Smartphones

by User Not Found | Jul 11, 2017

NFC Entry Feature to reach 25M Units by 2024 predicts Strategy Analytics

Boston, MA - July 11, 2017 - The rise of car sharing schemes has posed the challenge of how best to enable members’ access to different vehicles.  With wider use of smartphone handsets, new automotive applications for consumer wireless technologies including NFC and Bluetooth are thus emerging in areas such as vehicle entry systems.

The Strategy Analytics report, “Automotive Consumer Wireless Applications Spread Beyond Infotainment”, comments on these recent developments, including the imminent deployment of an ultra-wideband location positioning system.

Click here for the report:

Bluetooth and Wi-Fi have already seen widespread deployment in automotive, but to date have largely been used only in infotainment type applications. Cellular communication is also being used for eCall (automatic emergency calling) systems, which are becoming mandated in Europe.  However, wireless communication is also becoming the basis for possible future keyless entry systems, as well as remote services for fuel payment and deliveries to the vehicle, among other applications.


Consumers are increasingly using smartphones as both storage devices and as a convenience device with which to remotely control vehicle systems, such as the remote setting and activation of the climate control system.  “But with the advent of car sharing schemes, these wireless technologies have come to their own.  Digital keys have been developed with which users can access and drive away different vehicles using a smartphone app, thus negating the need for multiple ‘hard’ key fobs that are costly and inconvenient,” said Kevin Mak, Senior Analyst at the Automotive Practice of Strategy Analytics.


However, the implementation of new wireless applications will be challenging, such as the lack of space on the vehicle for additional antennas.  One particular challenge is ensuring the security, in order to prevent hack attacks and vehicle theft.  Mak added, “Besides the use of cryptography, accurate location positioning will be a key enabler for future passive entry systems.”


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise 


US Contact: Ed Sanchez, +1 617 614 0717,

European Contact: Kevin Mak, +44(0) 1908 423 644,

China Contact: Kevin Li, +86 186 0110 3697,