Strategy Analytics Press Releases

Centre Console Touchscreens Crucial for Holistic Integration of Connected Services into Driving Ecosystem

by Derek Viita, Diane O'Neill | Jun 01, 2017

The manner in which information is displayed will be the most important factor determining usability, finds Strategy Analytics


Boston, MA – June 1, 2017 – As advanced safety and infotainment features spread across model lines, the user experience of the on-board console and cluster displays is becoming a more vital consideration for cabin design.  A new report from the In-vehicle UX (IVX) group at Strategy Analytics “In-vehicle Displays: Design Review and Recommendations”, has found that a well-designed user experience for such a system will rely on a number of factors, and display characteristics will certainly play a part.

Click here for report:

Key report findings include:

  • More center multifunction displays will be arriving in mid-size vehicles, and the size of center multifunction displays will continue to increase. This will also lead to an increase in the number of touchscreens, which will enhance discoverability and access of infotainment features.
  • A capacitive touch interface is becoming increasingly familiar and acceptable among all types of displays thanks to the advancement of such interfaces on mobile devices.
  • Interest in rear-seat displays is forecast to grow wider and broader as consumers place increasing importance in on-board WiFi, certain connected services, and infotainment. Due to the increased importance placed on interactive features, these displays are also transitioning from passive to interactive touchscreens.
  • Cluster displays are being used increasingly to convey all sorts of information to the driver, but large amounts of information and limited space means that these displays are more prone to clutter and usability issues than other types of displays.

“Over the next 3 to 5 years consumers will want better access to connected features in the car, but innovation in safety or drive-critical features will be limited to collision warnings and semi-autonomous functions,” commented Derek Viita, Senior Analyst and report author. “As we approach 10 years out however, semi-autonomous features will become more sophisticated in premium model lines, and basic semi-autonomous features (such as park assist) could become widespread among economy and mid-range vehicles.”

Added Chris Schreiner, Director of Syndicated Research, UXIP, “Future displays will need the form-factor and power to perform a broad range of functions. This includes conveying autonomous driving status information in addition to entertaining and connecting passengers. OEMs must work to keep the compelling design elements of displays while ensuring a ‘proper’ user experience is maintained.”


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise


About In-vehicle UX

Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle.  By understanding the emerging behaviors, needs, motivations, use cases, pain-points and “must-have” experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience.  IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies. Click here for more information.


Press Contacts

US Contact: Derek Viita, +1 617 614 0772,

European Contact: Diane O'Neill, +44(0) 1908 423 669,