Strategy Analytics Press Releases

Camera and Battery Features Continue to Drive Consumer Satisfaction of Smartphones in US

by Adam Thorwart, Diane O'Neill | May 31, 2017

Apple iPhone 7 and Samsung Galaxy S7 Top US Consumer Satisfaction Among Leading Flagship Devices

Boston, MA – May 31, 2017 – A new report from the Consumer Sentiment Analysis (CSA) service at Strategy Analytics “Monthly Ratings Report April 2017: US Flagship Smartphones”, analyzing consumer reviews from major distribution channels in the US, has found that specific features such as battery, camera and display have become integral drivers in the satisfaction or dissatisfaction of new smartphone purchases.

Click here for the report:

Key report findings include:

·         The camera was the most mentioned device feature for nearly all flagship smartphones included in this study.

·         The camera of the Samsung Galaxy S7 was mentioned positively by 1 in 5 reviews, compared to 1 in 6 reviews of the Apple iPhone 7.

·         Almost 1 in 5 reviews commented positively on the battery of Samsung Galaxy S7 compared to only 1 in 10 Apple iPhone 7 reviews.

·         In comparison, while nearly 1 in 5 reviews commented positively on the battery life of the Motorola Moto Z Droid, 1 in 10 commented negatively, the most of any flagship smartphone included in this study.

“High market share indicates the popularity of a brand, but it is important to note that it does not directly equate to consumer sentiment for that brand. This is especially true when investigating the correlation between sentiment and market share at the model level. The ranking of top smartphones based on consumer sentiment analysis and market share of flagship devices is quite different” commented Adam Thorwart, Lead Analyst and report author.

Kevin Nolan, VP, UXIP added “This is particularly interesting when comparing the success of Samsung’s Galaxy S7 to Apple’s iPhone 7. Samsung Galaxy S7 consumers were more critical of battery performance than any other feature reviewed which could feed into Samsung’s on-going battery challenges, not least because of the additional features which come with a S8 without incremental battery power increases. It will be very interesting to see how this is viewed because battery performance is always a critical topic”.



About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.


About Consumer Sentiment Analysis (CSA)

Strategy Analytics’ Consumer Sentiment Analytics service tracks and analyzes customer ratings and feedback on the top selling smartphones. Monthly reports track buyer sentiment for currently active leading devices, while regular strategic analysis reports highlight trends and offer insight on issues such as improving customer satisfaction, NPS etc. For current active top selling smartphones, Consumer Sentiment Analytics reports on a monthly basis:


  • Customer Feedback Ratings (current, evolution since product launch)
  • Ratings by channel/carrier
  • Sentiment rating from feedback posted in past 30 days vs. previous
  • Comparison against leading competitors currently active in market
  • Comparison against previous generation of product over lifecycle
  • Analysis of sources of (dis)satisfaction (battery, price, etc.)


Consumer Sentiment Analytics delivers strategic analysis reports highlighting key insights and trends. Topics are driven by client input and requests. Click here for more information.


Press Contacts

US Contact: Adam Thorwart, +1 617 614 0748,

European Contact: Diane O'Neill, +44(0) 1908 423 669,
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