Strategy Analytics Press Releases


Consumers Hesitant to Share Driving Data

by Derek Viita, Kevin Nolan | Nov 30, 2016

Strong Desire for Access to Smartphone Apps in Car is Tempered by Privacy Concerns

Boston, MA – November 30, 2016 – The ability to access smartphone apps in the car is becoming increasingly important.  But consumers are concerned about the security of their information when their mobile device is paired to an in-car system.  This is according to a recent survey from the In-Vehicle UX (IVX) group at Strategy Analytics (www.strategyanalytics.com).    

Click here for the report: http://bit.ly/2gFaMs9

According to the report (“Connected Car Privacy: Consumers Need Assurance on Data Privacy”), a majority of consumers in the US, Europe, and China agreed that it is important to be able to connect their smartphone to their in-car system, so they can access apps and music through the in-car controls and displays.  However, over half of consumers do not want their vehicle to collect driving data, even if it remains anonymous.  And most want to be assured that no data from their phone will remain on the in-car system after it is disconnected.

Alvin Wu, analyst and report author, explained that “consumers are aware that they have little choice in giving up part of their privacy in order to live in a more enriched world with connected devices. Providing personal data will be less a concern if consumers could know how their data will be used, why it needs to be used, who will have access to it, for what purposes, and that they will have the full control of the data access.”

Chris Schreiner, Director of IVX, added, “Privacy concerns will be more prominent for shared vehicles through car-sharing services. Considering the concerns that consumers may have, and the fact that other drivers will access the same vehicles, users should be able to easily clear their personal data from the vehicle, and be assured that all data were cleared and would not be accessed by anyone else.”

 

About Strategy Analytics 

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.

 

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Report contacts:

US Contact: Derek Viita, +1 617 614 0772, DViita@strategyanalytics.com

European Contact: Kevin Nolan, +44 (0)1908 423 614, KNolan@strategyanalytics.com