Strategy Analytics Press Releases

Strategy Analytics: Global Business Smartphone Sales Will Grow to 606 Million in 2020

by Gina Luk, Andrew Brown | Mar 08, 2016

Corporate Liable Device Growth Will Outpace Personal Liable Device Growth Worldwide as Many Companies Continue to Struggle with Developing Comprehensive BYOD Policies and Strategies


Boston, MA - March 8, 2016 – According to the Strategy Analytics Mobile Workforce Strategies (MWS) latest report, “Global Business Smartphone Shipment Forecast Q4 2015”, the global Business Smartphone sales will grow from 392 million units in 2015 to 606 million in 2020. Corporate liable device growth will outpace personal liable device growth worldwide of the next five years at 9.2% CAGR, as many companies continue to struggle with developing comprehensive BYOD policies and strategies, offsetting the trends in BYOD over the last several years.

 “However, BYOD volume will continue to account for the majority of the global business smartphone devices into the future, although corporate liable volume will grow over the next couple of years at nearly a double digit growth rate. China and the United States will be the largest business smartphone country markets in 2016, accounting for half (50%) of worldwide business smartphone sales.”, said Gina Luk, Senior Analyst of Mobile Workforce Strategies and author of the report.

“By 2020, nearly half of the smartphone’s sold annually in North America will be personally owned and used for business purposes at some level. Asia Pacific’s BYOD sales will be over a quarter of its total annual volume, but will be nearly three times the unit volume in North America. Cost savings and allowing users their own device choice are the top reasons employees are allowed to purchase and use their own mobile devices according to Strategy Analytics' most recent enterprise survey”, added Andrew Brown, Executive Director of Enterprise Research at Strategy Analytics.


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

Contact: Gina Luk, +44(0) 1908 423 632,
Other Contact: Andrew Brown, +44(0) 1908 423 630,

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