Strategy Analytics Press Releases

Mobile Operators: How to Thrive in Challenging 2016, Guides Strategy Analytics

by Susan Welsh de Grimaldo, Phil Kendall, Martin Bradley | Feb 03, 2016

Growth Opportunities Require Transformation, Partnerships, Innovation

Boston, MA – February 3, 2016 – Strategy Analytics—Mobile operators face a tough 2016 in an expanding ecosystem, according to the Strategy Analytics Wireless Operator Strategies (WOS) service report, “2016 Pain or Progress: Mobile Operators Key Business Opportunities and Challenges.”

Click here for the report:

To achieve success in this challenging year, Strategy Analytics recommends operators target top business opportunities in 2016:

  • Evolution of today’s propositions: content-bundling and fixed-mobile converged services will help operators buck the trend of stagnation, while an upgrade to the voice/text user experience is now long overdue (IMS/RCS as key enablers here)
  • Diversification of revenue into lines of business leveraging mobile connectivity expertise, such as IoT near-term opportunities in connected car, smart home and smart city; mobile payments; mobile advertising
  • Acceleration of new business models enabled by flexible 5G architectures that can be enabled on 4.5G networks today


Susan Welsh de Grimaldo, Director, Wireless Operator Strategies said: “Innovation in services and bundling to add value while fending off customer losses in price competitive markets will be essential in 2016. New growth opportunities exist, although some are not yet mature enough to drive large revenue streams, and operators should be preparing partnerships, strategies and network transformation to assure continued relevance in the larger ecosystem.”

Phil Kendall, Executive Director, Wireless Operator Strategies, commented: “Strategy Analytics is projecting no revenue growth in core mobile connectivity services in 2016, another challenging year for mobile operators and their partners. Continued strong data traffic growth will require operators to think even smarter on more efficient ways to build capacity into their networks.”

Martin Bradley, Director, added “5G’s promise of faster speeds, ubiquitous availability and affordability, are all part of a 4.5G evolution, coupled with other network technologies such as Wi-Fi or Low Power Wide Area (LPWA) M2M technologies. The roadmap to 5G will open up

new business models and partnerships within the value chain—we recommend operators begin to explore the opportunities in a 4.5G world today.”


Join Strategy Analytics’ Susan Welsh de Grimaldo at MWC 2016 as she moderates a panel of leading experts from Accenture, MTS, NTT DoCoMo and Telefónica in a discussion of operator challenges and opportunities in “The New Digital Operator” session.


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 


US Contact:

Susan Welsh de Grimaldo, +1 617 614 0724,

European Contacts:

Phil Kendall, +44 1908 423620,

Martin Bradley, +44 1908 423648,