Strategy Analytics Press Releases

Enterprise Mobility Management Market Will Surpass $3.2B by 2020

by Phil Hochmuth, Andrew Brown | Oct 06, 2015

Shift from client/server to mobile enterprise computing, and evolution of EMM as a platform for the Internet of Things, will drive future growth

Boston, MA - October 06, 2015 - The shift from enterprise client-server computing to mobile applications and devices (both corporate-owned and BYOD) will drive growth in the Enterprise Mobility Management (EMM) market over the next five years. According to the Strategy Analytics report “State of the Enterprise Mobility Management (EMM) Market: 2014 Market Leaders and 2020 Forecast,” EMM revenue grew 32% in 2014, reaching $1.4B in worldwide revenue, and is expected to continue strong growth, at 15% CAGR, reaching $3.2B by 2020. EMM’s role will continue to expand in enterprises as IT organizations address challenges of securing and managing increased usage of mobile devices, apps and data.


“EMM is on the verge of taking over many traditional IT management and security functions in the enterprise as more applications and business processes move to smartphones and tablets,” says Phil Hochmuth, Director, Mobile Workforce Strategies at Strategy Analytics. “In addition to supporting the massive shift from client/server to mobile end-user computing, we expect EMM’s role to expand to the Internet of Things (IoT) as well. Enterprises will look to EMM as a management and provision platform for all types of connected devices — from tablet-enabled point-of-sale machines and kiosks, to more broad IoT deployments across a range of industries, where the connected devices are based on smartphone hardware and software.”

Key players in the EMM market in 2014 included AirWatch, BlackBerry and Good Technology (which are planning to merge), Citrix, Microsoft, MobileIron, IBM and SAP. The influence of these and other vendors will grow in the enterprise as IT organizations and lines of business look to EMM as a strategic platform to expand business productivity and revenue.


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 


US Contact: Phil Hochmuth, +1 617 614 0774,

European Contact: Andrew Brown, +44(0) 1908 423 600,
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