Strategy Analytics Press Releases


Mobile Gaming: Incentives, Timeouts and Updates Make User Experience More Compelling

by Christopher Dodge, Diane O’Neill | Jul 13, 2015





Boston, MA – July 13, 2015 – Consumers are motivated to play video games because they relieve boredom, provide a challenge, create a more social atmosphere and help to escape reality. A recent study by Strategy Analytics
(www.strategyanaltyics.com) has found that mobile gaming continues to primarily be for quick entertainment in downtime; in an average week, more time is spent playing mobile games outside of the home.

 

A new report from the Media and Services UX (MSX) group at Strategy Analytics investigating mobile gaming behaviours has identified four motivators that are making the mobile gaming experience more compelling. These include daily incentives for accessing and playing the game, game incentives for viewing advertisements, daily timeouts for game play and frequent game updates.

Click here for the report: http://bit.ly/1J5XKKT

Christopher Dodge, report author and Associate Director, MSX, commented, “Daily incentives for accessing and playing a game give users a progressive series of incentives.  This helps keep the user motivated to continually launch the game even if they don’t continue to play, as the progressive incentives restart if one day is missed.”

Continued Dodge “Incentives for viewing advertisements are beneficial for both the gamer and the advertiser. Consumers are more likely to view the ad and stay in a game if a reward of some sort was given; and at the same time, this could drive up full-length ad consumption generating more revenue from advertising.”

Kevin Nolan, VP, UXIP, added, “Boredom and completing a game are two primary reasons consumers delete mobile games. Daily timeouts for game play could prevent overuse and game deletion brought on by boredom, while frequent game updates are also more likely to keep users more interested and less likely to delete a game.”

 

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

 

About Media & Services UX

The Media & Services UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information

 

Press Contacts

 

US Contact: Christopher Dodge, +1 617 614 0711, cdodge@strategyanalytics.com

European Contact: Diane O’Neill, +44(0) 1908 423 669, doneill@strategyanalytics.com