Strategy Analytics Press Releases

Individualism & Minimalistic Are Outstanding Design Trends For Wireless Devices In Both The US & China

by Alvin Wu | Jul 07, 2015


Natural Materials & Emphasis On Native Culture Also Rated Highly    


Boston, MA – July, 7 2015 – There is a close connection between broader popular trends, consumer preferences and expectations on wireless devices and services. When designing a wireless device or service, understanding the broader trends will help designers identify a potential direction. Moreover, absorbing these factors is likely to help retain more consumer interest. 

A new report from the Mobile Device UX group at Strategy Analytics ( investigating cultural trends and factors that could potentially influence and the design of wireless devices, has found that individualism, minimalistic, hint of color, natural materials, and an emphasis on native culture are the outstanding design trends in both the US and China. The top considerations that manufacturers and service provides should take from these include:

  • Minimalism continues to be the basis of a desired design
  • Adopting native cultural factors and natural materials are ways to endow a timeless entity into a design
  • The design must fit into a consumers’ lifestyle – in the US this would be bonding design with healthy food, workout and fitness; while in China, this would be helping to achieve a more relaxing, pressure-free lifestyle
  • When applying new design factors to a product, it is important to gain consumer validation to understand the best approach in bringing designs to market that are appealing

Click here for the report:

Alvin Wu, report author and analyst commented, “Consumers appreciate products/services that are personalized and exclusive. There is an opportunity for manufacturers to provide more individualized options to increase consumer involvement, and therefore increase consumer satisfaction and loyalty.”


About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 


About Mobile Device UX

Mobile Device UX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information


Press Contacts

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European Contact: Diane O'Neill, +44 1908 423669,