Strategy Analytics Press Releases


Device Benchmark: Samsung Galaxy S6 Edge

by Monica Wong | Jul 06, 2015

 

Fast Charging and Quick Launch Camera Are Stand-out Features    

 

Boston, MA – July, 6 2015 – A new user evaluation from the Mobile Device UX group at Strategy Analytics (www.strategyanaltyics.com) benchmarking the Samsung Galaxy S6 Edge found that this smartphone performed well across most core tasks, with participants having high levels of satisfaction for the majority of features. The Galaxy S6 Edge was seen as leading edge and unique, receiving high ratings for display brightness, weight, visual appeal and build quality. However, some found the phone to have poor size and spacing between keys, while others questioned the screen’s durability. 

Previous research from Strategy Analytics’ has shown that consumers are looking for a large display for their next smartphone, while still being able to use the phone comfortably with one hand. While the Galaxy S5 had been described as “a bit too wide”, the Galaxy S6 Edge (Exhibit 1) received considerably higher ratings for ‘fit in hand’, due to the dual curved edges fitting nicely while still having a large display. Though Samsung has accomplished designing a screen size that is large yet comfortable in hand, it is imperative to have the keys adequately spaced out to reduce inputting errors when typing.

Exhibit 1: Samsung Galaxy S6 Edge

2015-07-06 MDX Galaxy S6 Edge

Click here for the report:  http://bit.ly/1CfQlMi

Monica Wong, report author and analyst commented, “Fast charging is a standout feature for the Galaxy S6 Edge, with many consumers referring to it as “useful” and “convenient”; while the wireless charging feature was seen as “hassle free”. As cameras have also recently been shown to be the most used on-device feature and a consumer’s number one feature purchase priority, the quick launch camera is another stand out feature.”

Paul Brown, Director, Mobile Device UX, added “The Edge specific features (People Edge, Information Stream and Night Clock) were also all well received by participants, and add a level of innovation and uniqueness to the Galaxy S6 Edge.”

 

 

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

 

About Mobile Device UX

Mobile Device UX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information

 

Press Contacts

US Contact: Paul Brown, +1 617 614 0723, pbrown@strategyanalytics.com

European Contact: Diane O'Neill, +44 1908 423669, doneill@strategyanalytics.com