Strategy Analytics Press Releases

Emerging Markets Key to $52 Billion Mobile Broadband PC & Modem Connectivity Market

by Adam Thorwart | May 15, 2014
Strategy Analytics Forecasts China & India to Account for One-Third of Connections by 2018

Boston, MA - May 15, 2014 - Emerging markets will dominate medium term growth in mobile broadband subscriptions for PCs and modems, accounting for over 80 percent of connections by 2018, according to the Strategy Analytics Wireless Operator Strategies (WOS) service report, "Global Active Mobile Broadband PC/Modem Subscription Forecast: 2007-2018".

The report forecasts connections, revenue and traffic from the mobile broadband PC and modem market (relating to data use on external modems, including portable Wi-Fi hotspots, and notebooks, netbooks and chromebooks with embedded 3G and/or 4G connectivity).

Click here for the report:

Key Strategy Analytics predictions for the mobile broadband PC and modem market:
  • 260 million mobile broadband data plans linked to PC/modems worldwide by the end of 2014, increasing to 418 million in 2018.
  • Service revenue will grow from US$52 billion in 2014 to US$64 billion in 2018.
  • Data traffic will increase from 7.6 billion Terabytes in 2014 to 16 billion in 2018.
  • 4G LTE will be a key driver of value across all regions, accounting for 74% of 2018 global service revenues and 71% of data traffic.
Global Mobile Broadband PC/Modem Service Revenues

Global Mobile Broadband PC/Modem Service Revenues


Phil Kendall, Executive Director, Wireless Operator Strategies, commented: "Smartphone and tablets have hit demand for modem connectivity in many developed markets over the last 18 months, either as users migrate basic mobile computing use to these devices, or as the smartphone becomes the modem via tethering. However, we still see upside potential. Alongside a bullish outlook for emerging markets, some developed markets will return to growth as niche fixed broadband alternative opportunities emerge and pricing flexibility increases."

Susan Welsh de Grimaldo, Director, Wireless Operator Strategies said: "4G LTE will be a catalyst for growth, fulfilling connectivity needs with larger, lower cost-per-GByte data plans. Portable Wi-Fi hotspot routers will be an important product for 4G, tapping into the rapidly expanding installed base of Wi-Fi enabled portable devices in many households."