Covid-19 is the largest global disrupter we've seen in generations. In times of uncertainty comes opportunity, which means winners and losers. What will it mean for your company? How are your users and consumers changing their behavior? And just what will the post-coronavirus market landscape look like? Find all our latest research in one place.


Webinar Replay: COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

Strategy Analytics shares our analysis and insights on the changing consumer attitudes and expectations about covid-19 impact on consumer life and technology purchases. Additionally, we evaluate how users perceptions of key brand groups have changed in the US, UK and China based on how they have handled the pandemic. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25.

Replay Webinar

COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

How are consumers reacting to the COVID-19 crisis. Strategy Analytics carried out research in the US, UK, and China. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25 with these goals.

  • Understand awareness and attitudes towards COVID-19
  • Understand changing work, life and leisure activities
  • Capture consumer expectations on a return to normalcy
  • Determine the impact of COVID-19 on future purchase cycle for new devices
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Measuring the Path of the COVID-19 Recession

This report benchmarks the impact of the COVID-19 recession so far and looks forward to Q2 and the full year in terms of the potential impacts on the smartphone market. We explore the significant decline in units sold seen in China, roadmap where the US market will go in Q1 and Q2.

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COVID-19 Catalyst for Economic Disruption

Strategy Analytics clients are facing turbulent economies around the world being driven by the COVID-19 virus and the policies being implemented to control it.

Strategy Analytics has synthesized the inputs from a wide range of sources and developed scenarios to address the range of outcomes, the risks, and often the opportunities that may emerge. This report presents both a Deep U curve recovery and a more pessimistic Deep U XL (extended length) curve and details the expected impact on global and regional GDP growth.

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Covid-19 Research

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The Gift of COVID-19
The arrival of COVID-19 is the cure for all that has ailed the world for the past few years. Hundreds of thousands have been infected. Thousands have died. But the sun is shining and there is a light at the end of the tunnel.  The interventionist measures taken in response to COVID-19 have been intrusive, annoying, life

Blog | 20/03/2020 Roger Lanctot | Automotive

Assessment of COVID-19 Impact on the Intelligent Home Market
It became official on Wednesday March 11: COVID-19 was declared a pandemic by the World Health Organization. The outbreak of the coronavirus has spread from Asia to the West and there are more unknowns and questions than facts and answers concerning the virus. Measures to limit the spread of the virus, -social distancing, self-isolation, closing

Blog | 20/03/2020 William Ablondi

CSPs Respond to COVID-19 with Data Boosts and Service Enhancements
Service Providers March 2020 Phil Kendall Tel: +44 1908 423620 Email: Report Snapshot As the COVID-19 coronavirus sees an increasing number of countries introduce strict social distancing and isolation methods, communications service providers are adjusting

Report | 16/03/2020 Phil Kendall | Service Providers

COVID-19 & Chinese Automotive Innovation
enterprise to rapidly close the technology gap with the West. This has clearly been demonstrated in the very public response to the COVID-19 pandemic as well as in the automotive industry, where I work. China's automobile industry is now stirring, rising from the ashes of a traumatic struggle with the COVID-19 coronavirus which struck three months ago in

Blog | 31/03/2020 Roger Lanctot | Automotive

How will COVID-19 Impact Mobile Service Providers?
Service Providers February 2020 Phil Kendall Tel: +44 1908 423620 Email: Report Snapshot Growing uncertainty surrounding the evolution path of the COVID-19 novel coronavirus, on the verge of being classified as a pandemic by the WHO, represents a significant

Report | 28/02/2020 Phil Kendall | Service Providers

COVID-19 Consumer Survey: Just How Bad Is It, Really?
more pessimistic than Americans at the moment: 48% say COVID-19 will get even worse, compared to 37% in the US, while most British people say it will be 4-12 months before things get back to normal, compared to 4 in 10 Americans who think it will happen within the next 3 months. People say the virus has had a significant impact on major purchases and

Blog | 09/04/2020 David Mercer

How Badly will the Global Economy be impacted by COVID-19
Since the disruption of global economies has a major impact on all the products and services covered by Strategy Analytics (SA), this analysis was created to provide a common frame of reference for the more detailed analysis that is being produced by individual services for their audiences. The impact of the COVID-19 catalyst, demand disruption

Blog | 09/04/2020 David Kerr

Coronavirus (COVID 19) - The Impact on the Automotive Infotainment & Connected Car Market Segments - Update
Infotainment and Telematics March 2020 Greg Basich Tel: +1 617 614 0762 Email: This version updates the report released on March 26th. The immediate effects of the COVID 19 virus are being felt by consumers, companies, non-profits, and governments worldwide, if

Report | 27/03/2020 Greg Basich | Automotive

Update 2.0: How Does Coronavirus (COVID-19) Threaten the Global and China Smartphone Market?
Copyright© Strategy Analytics 2019 STRATEGY ANALYTICS Update 2.0: How Does Coronavirus (COVID-19) Threaten the Global and China Smartphone Market? April 2, 2020 2 01 The market is growing, and there are companies finding success in this space 02 Service providers are in a strong position to leverage existing assets and

Report | 02/04/2020 Linda Sui | Devices

COVID-19: Watching the Detectives
News consumers trying to grasp the magnitude, source, and timing of the novel coronavirus, COVID-19, sweeping the globe are beginning to understand something the auto industry has known for a long time: It's difficult to get reliable data from China. This reality is most notable in the business of automobile safety where the World Health

Blog | 06/04/2020 Roger Lanctot | Automotive

Strategy Analytics: COVID-19 Chinese and US Consumers Expect Rapid Return to Normal Lives
Strategy Analytics: COVID-19 Chinese and US Consumers Expect Rapid Return to Normal Lives 04/06/2020  1 in 5 adults in the US and in China claim they know someone who has/had virus Strategy Analytics Consumer Insights team has released “COVID-19 Consumer Actions, Attitudes and Behavior Changes” report which concludes that

Blog | 06/04/2020 David Kerr

Update 2.0: How Does Coronavirus (COVID-19) Threaten the Global and China Smartphone Market?
Strategy Analytics updated smartphone shipment forecast numbers from the previous version published on March 2, 2020, given the latest available info and the escalating and global pandemic situation. We further lower 2020 global and China sma...

Blog | 06/04/2020 David Kerr

COVID-19 and VR: Remote Working Tools Help Businesses and Employees Cope
Virtual and Augmented Reality March 2020 David MacQueen Tel: +44(0)1908 423623 Email: Report Snapshot As businesses are locked down as a result of the COVID-19 pandemic, enterprises are seeking ways to maintain productivity. VR tools for remote working

Report | 02/04/2020 David MacQueen | IoT Ecosystem

Coronavirus (COVID 19) Scenario Planner - Infotainment & Connected Car - UPDATE
levels, and 16.0% below the level previously expected for 2020 before COVID-19 hit. NEW - In response to client feedback document now allows the use to select which year to select as the base case for comparing the new scenario to. This can be selected in the drop-down box above each graph. The options are as below, with those in italic text being

Report | 27/03/2020 Richard Robinson | Automotive

COVID-19: The Future Foretold in Phoenix
to a troubled nation and world this week, seeking to summon a global stiff upper lip in the face of the collective peril posed by COVID-19. It is a monumental task to inspire confidence and fortitude in the face of still unfolding misery and all encompassing uncertainty. There are multiple points of uncertainty in this time of COVID-19 including

Blog | 09/04/2020 Roger Lanctot | Automotive


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