Covid-19 is the largest global disrupter we've seen in generations. In times of uncertainty comes opportunity, which means winners and losers. What will it mean for your company? How are your users and consumers changing their behavior? And just what will the post-coronavirus market landscape look like? Find all our latest research in one place.


Webinar Replay: COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

Strategy Analytics shares our analysis and insights on the changing consumer attitudes and expectations about covid-19 impact on consumer life and technology purchases. Additionally, we evaluate how users perceptions of key brand groups have changed in the US, UK and China based on how they have handled the pandemic. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25.

Replay Webinar

COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

How are consumers reacting to the COVID-19 crisis. Strategy Analytics carried out research in the US, UK, and China. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25 with these goals.

  • Understand awareness and attitudes towards COVID-19
  • Understand changing work, life and leisure activities
  • Capture consumer expectations on a return to normalcy
  • Determine the impact of COVID-19 on future purchase cycle for new devices
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Measuring the Path of the COVID-19 Recession

This report benchmarks the impact of the COVID-19 recession so far and looks forward to Q2 and the full year in terms of the potential impacts on the smartphone market. We explore the significant decline in units sold seen in China, roadmap where the US market will go in Q1 and Q2.

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COVID-19 Catalyst for Economic Disruption

Strategy Analytics clients are facing turbulent economies around the world being driven by the COVID-19 virus and the policies being implemented to control it.

Strategy Analytics has synthesized the inputs from a wide range of sources and developed scenarios to address the range of outcomes, the risks, and often the opportunities that may emerge. This report presents both a Deep U curve recovery and a more pessimistic Deep U XL (extended length) curve and details the expected impact on global and regional GDP growth.

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Covid-19 Research

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Impact of COVID-19 on Advertising: Global
1. Title TV & Media 1. Title Impact of COVID-19 on Advertising: Global 1. Title TV & Media Strategies (TMS) Market Data   Ad spend is closely tied to economic activity (i.e., GDP). At this point it is a given that the global economy is pointed towards a recession, if not a full blown depression, and one of the first

Report | 10/04/2020 Michael Goodman | Media & Services

COVID 19 Ride Hail Market Scenario Planner
Welcome IMPORTANT: For the scenario planner to function, the user must enable macros and automatic recalculation (check "Automatic" in Calculation Options on the Formulas tab). To pair with this planner Strategy Analytics has also published a COVID-19 ride hailing reports, which highlights the views found in the following tabs. It

Report | 09/04/2020 Ben Lundin | Automotive

Mobility Gets COVID-19 Reset
exception of Will Coleman, founder and CEO of Alto, which owns its cars and employs its drivers, and commentator and sector expert Harry Campbell of the RideShareGuy blog and podcast. No one commented on the prospect or possibility ot testing drivers. In response to the COVID-19 pandemic, Strategy Analytics has been forced to rethink its global ride

Blog | 10/04/2020 Roger Lanctot | Automotive

5G Outlook in the US: T-Mobile, AT&T and Verizon Nationwide Competition is On in 2020 Despite COVID-19
Service Providers April 2020 Susan Welsh de Grimaldo Tel: +1 617 614 0724 Email: Report Snapshot Nationwide 5G competition among top US operators is set to ramp up in the second half of 2020, despite the negative impacts of the COVID-19 pandemic

Report | 14/04/2020 Susan Welsh de Grimaldo | Service Providers

Wanna Buy A Phone? 1 in 5 US Consumers Postpone or Delay Smartphone Purchase due to Covid-19
, emotionally ready to leap right back on the smartphone and 5G purchasing train? Strategy Analytics Consumer Insights team has analysed customer attitudes, awareness and behavior changes due to COVID-19.  We analysed the purchase intentions of 1,444 smartphone owners in USA March 21-23rd to assess how the virus has impacted their plans

Blog | 15/04/2020 David Kerr | Devices

COVID-19: Charting a Course to Recovery
Maps have become a critical focal point for educating the public regarding the spread of COVID-19 across the world. The next stage in this global crisis will be navigating a path to recovery and maps will play and are playing an essential role. Maps and correlated graphical analysis are being used to identify emerging COVID-19 hotspots as well as

Blog | 16/04/2020 Roger Lanctot | Automotive

India Smartphone Online Share to Skyrocket in 2020 due to Covid-19
from their real estate owners, along with revised down targets, from the smartphone vendors. The offline channel constituted 52.7% of the total smartphone volumes in India, in 2019. Online channel segment, on the other hand, stands to benefit from the disruption caused by COVID-19. The very nature of online distribution being low on cost and

Report | 20/04/2020 Rajeev Nair | Devices

COVID-19 Catalyst for Economic Disruption
Consumer Insights Practice COVID-19 Catalyst for Economic Disruption Delivering Strategic Insights for Consumer Business Planning A p r i l 2 0 2 0 Harvey Cohen Tel: 1.617.614.0705 Email: Consumer Insights Practice

Report | 09/04/2020 Harvey Cohen | Devices

India Stops Smartphone Production Due to Covid-19
Emerging Devices March 25, 2020 Neil Mawston Tel: +44 1908 423 628 Email: Report Summary India has stopped manufacturing smartphones and featurephones, due to a Covid-19 lockdown. India is the world’s second largest country for making mobile handsets. Samsung

Report | 25/03/2020 Neil Mawston | Devices

Safe Transportation in the Time of COVID-19
A crisis on the pandemic scale of COVID-19 needs a solution of an equally epic scope. The thousands of workers that still actually must show up for work in an environment where public transportation has been cut back or shut down is crying out for help. Enter HERE Mobility. Tel Aviv-based HERE Mobility has been overwhelmed by requests for

Blog | 26/03/2020 Roger Lanctot | Automotive

Coronavirus (COVID 19) - The Impact on the Automotive ADAS Market Segment
an interim update to Strategy Analytics’ Autonomous Vehicles Service’s ADAS system, semiconductor & sensor forecasts as well as an overview of market challenges due to COVID 19. Strategy Analytics plans to publish its Q2 2020 update in late May / early June. Autonomous Vehicle Service Coronavirus (COVID 19) - The Impact on the

Report | 27/03/2020 Greg Basich | Automotive

Coronavirus (COVID 19) - The Impact on the Automotive Powertrain, Body, Chassis & Safety Market Segments
of the COVID 19 virus are being felt by consumers, companies, non-profits, and governments worldwide, if not directly then indirectly due to the nature of global supply chains and customer bases. With automotive manufacturing and sales grinding to a halt, businesses in the industry will see the effects play out over the months to come. This

Report | 27/03/2020 Greg Basich | Automotive

Coronavirus (COVID 19) - Automotive Powertrain, Body, Chassis & Safety Planner
levels, and 16.0% below the level previously expected for 2020 before COVID-19 hit. NEW - In response to client feedback, the Planner now allows the user to choose which year to select as the base case for comparing the new scenario to. This can be selected in the drop-down box above each graph. The options are as below, with those in italic text

Report | 27/03/2020 Ian Riches | Automotive

Coronavirus (COVID 19) - ADAS Planner
from our customers, has led to a substantial downgrading of the outlook for 2020. Strategy Analytics current best estimate is that 2020 light vehicle production could now fall to 76.1 MU. This is a 15.0% fall on 2019 levels, and 16.0% below the level previously expected for 2020 before COVID-19 hit. NEW - In response to client feedback, the

Report | 27/03/2020 Ian Riches | Automotive

Assessment of COVID-19 on the Intelligent Home Market
Smart Home March 2020 Bill Ablondi Tel: +1 617 614 0744 Email: Report Snapshot It became official on Wednesday March 11: COVID-19 was declared a pandemic by the World Health Organization. The outbreak of the coronavirus has spread from Asia to the West and

Report | 19/03/2020 William Ablondi | Devices


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