Covid-19 is the largest global disrupter we've seen in generations. In times of uncertainty comes opportunity, which means winners and losers. What will it mean for your company? How are your users and consumers changing their behavior? And just what will the post-coronavirus market landscape look like? Find all our latest research in one place.


Webinar Replay: COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

Strategy Analytics shares our analysis and insights on the changing consumer attitudes and expectations about covid-19 impact on consumer life and technology purchases. Additionally, we evaluate how users perceptions of key brand groups have changed in the US, UK and China based on how they have handled the pandemic. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25.

Replay Webinar

COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

How are consumers reacting to the COVID-19 crisis. Strategy Analytics carried out research in the US, UK, and China. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25 with these goals.

  • Understand awareness and attitudes towards COVID-19
  • Understand changing work, life and leisure activities
  • Capture consumer expectations on a return to normalcy
  • Determine the impact of COVID-19 on future purchase cycle for new devices
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Measuring the Path of the COVID-19 Recession

This report benchmarks the impact of the COVID-19 recession so far and looks forward to Q2 and the full year in terms of the potential impacts on the smartphone market. We explore the significant decline in units sold seen in China, roadmap where the US market will go in Q1 and Q2.

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COVID-19 Catalyst for Economic Disruption

Strategy Analytics clients are facing turbulent economies around the world being driven by the COVID-19 virus and the policies being implemented to control it.

Strategy Analytics has synthesized the inputs from a wide range of sources and developed scenarios to address the range of outcomes, the risks, and often the opportunities that may emerge. This report presents both a Deep U curve recovery and a more pessimistic Deep U XL (extended length) curve and details the expected impact on global and regional GDP growth.

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Covid-19 Research

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Impact of COVID-19 on Mobile Advertising: North America
1. Title Wireless Media 1. Title Impact of COVID-19 on Mobile Advertising: North America 1. Title Wireless Media Market Data   In Strategy Analytics most recent North American Mobile Advertising Forecast (i.e., baseline forecast) we projected total ad spend to grow 21% in 2020, reaching $102.5B. This is no longer the case

Report | 04/05/2020 Nitesh Patel | Media & Services

How Will COVID-19 Affect GaAs Revenue?
COVID-19 emerged in China at the end of 2019 and the effect on global economies has been profound, but still unclear. Countries around the world have implemented varying degrees of lockdown for their populations, but we are really just starting to see the initial financial effects in the electronics industry, as public companies begin to report

Blog | 04/05/2020 Eric Higham

Understanding the Impact of COVID-19 on the 5G B2B Smartphone Market
Mobile Workforce May 2020 Gina Luk Tel: +44 1908 423 632 Email: Report Snapshot Since the novel coronavirus (COVID-19) outbreak in early 2020, mobile operators around the world have been prioritising projects to improve resilience in existing networks as more

Report | 04/05/2020 Gina Luk | IoT Ecosystem

COVID-19: A Pandemic Made for Tesla
With Tesla Motors’ CEO Elon Musk spewing accusations of civil rights violations and fascism in the face of restrictions forcing him to keep his Fremont, California factory closed it is tempting to assume that Tesla is suffering through the shutdown with the rest of us. Don’t kid yourself. The COVID-19 pandemic is a crisis

Blog | 11/05/2020 Roger Lanctot | Automotive

COVID-19 UK Survey: As Lockdowns Ease, Visiting Family Comes First, While Travel and Leisure Can Wait
– 63% of respondents said they were doing this more because of COVID-19, compared to 54% who were watching more TV or streaming more video services and 40% who were playing more video games. We also investigated the impact of the crisis on purchase intentions across a range of products and services. While some purchases have been postponed, we

Blog | 11/05/2020 David Mercer | Devices

COVID-19: How's Your Business?
The COVID-19 pandemic has been a gut-wrenching experience for millions of people around the world - and heart-wrenching as well - and it's not over. Yet even in the thick of it life and work go on for many, while others have no work at all. From the chart above you can get a good sense of what has happened to the global automotive industry - care

Blog | 06/05/2020 Roger Lanctot | Automotive

COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China
US, UK and China Consumers COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands 12 May 2020 2 C o p y r i g h t © S t r a t e g y A n a l y t i c s 2 0 2 0 Source: COVID-19- Apr- Consumer Survey- US- 1220; UK- 1243; China- 1265, FW period US- 21- 22 Apr; UK- 22- 23 Apr; China - 23-25 Apr-2020; Gen pop

Report | 12/05/2020 Arleen Macaraeg-Denque | Devices

COVID 19 Ride Hail Market Scenario Planner
Welcome IMPORTANT: For the scenario planner to function, the user must enable macros and automatic recalculation (check "Automatic" in Calculation Options on the Formulas tab). To pair with this planner Strategy Analytics has also published a COVID-19 ride hailing reports, which highlights the views found in the following tabs. It

Report | 09/04/2020 Ben Lundin | Automotive

Mobility Gets COVID-19 Reset
exception of Will Coleman, founder and CEO of Alto, which owns its cars and employs its drivers, and commentator and sector expert Harry Campbell of the RideShareGuy blog and podcast. No one commented on the prospect or possibility ot testing drivers. In response to the COVID-19 pandemic, Strategy Analytics has been forced to rethink its global ride

Blog | 10/04/2020 Roger Lanctot | Automotive

5G Outlook in the US: T-Mobile, AT&T and Verizon Nationwide Competition is On in 2020 Despite COVID-19
Service Providers April 2020 Susan Welsh de Grimaldo Tel: +1 617 614 0724 Email: Report Snapshot Nationwide 5G competition among top US operators is set to ramp up in the second half of 2020, despite the negative impacts of the COVID-19 pandemic

Report | 14/04/2020 Susan Welsh de Grimaldo | Service Providers

Wanna Buy A Phone? 1 in 5 US Consumers Postpone or Delay Smartphone Purchase due to Covid-19
, emotionally ready to leap right back on the smartphone and 5G purchasing train? Strategy Analytics Consumer Insights team has analysed customer attitudes, awareness and behavior changes due to COVID-19.  We analysed the purchase intentions of 1,444 smartphone owners in USA March 21-23rd to assess how the virus has impacted their plans

Blog | 15/04/2020 David Kerr | Devices

COVID-19: Charting a Course to Recovery
Maps have become a critical focal point for educating the public regarding the spread of COVID-19 across the world. The next stage in this global crisis will be navigating a path to recovery and maps will play and are playing an essential role. Maps and correlated graphical analysis are being used to identify emerging COVID-19 hotspots as well as

Blog | 16/04/2020 Roger Lanctot | Automotive

India Smartphone Online Share to Skyrocket in 2020 due to Covid-19
from their real estate owners, along with revised down targets, from the smartphone vendors. The offline channel constituted 52.7% of the total smartphone volumes in India, in 2019. Online channel segment, on the other hand, stands to benefit from the disruption caused by COVID-19. The very nature of online distribution being low on cost and

Report | 20/04/2020 Rajeev Nair | Devices

Automotive System Demand 2018 to 2027: COVID-19 Dictates the Short-Term, But Market Fundamentals Remain Sound
Powertrain Body Chassis & Safety April 2020 Ian Riches Tel: +44 1908 423 645 Email: This year’s update is dominated by the short-term impact that the COVID-19 global pandemic is having on the automotive industry. The outlook for 2020 is now bleak. Strategy

Report | 24/04/2020 Ian Riches | Automotive

Automotive Sensor Demand Forecast 2018 to 2027: Despite COVID-19, Automotive Sensor Demand Remains Resilient
factory-fitted automotive electronic systems in North America, Japan, Europe, Russia, South Korea, Brazil, China, Thailand and Rest-of-the-World (ROW) vehicle production. Powertrain Body Chassis & Safety Automotive Sensor Demand Forecast 2018 to 2027: Despite COVID-19, Automotive Sensor Demand Remains Resilient

Report | 30/04/2020 Kevin Mak | Automotive


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