Covid-19 is the largest global disrupter we've seen in generations. In times of uncertainty comes opportunity, which means winners and losers. What will it mean for your company? How are your users and consumers changing their behavior? And just what will the post-coronavirus market landscape look like? Find all our latest research in one place.


Webinar Replay: COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

Strategy Analytics shares our analysis and insights on the changing consumer attitudes and expectations about covid-19 impact on consumer life and technology purchases. Additionally, we evaluate how users perceptions of key brand groups have changed in the US, UK and China based on how they have handled the pandemic. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25.

Replay Webinar

COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

How are consumers reacting to the COVID-19 crisis. Strategy Analytics carried out research in the US, UK, and China. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25 with these goals.

  • Understand awareness and attitudes towards COVID-19
  • Understand changing work, life and leisure activities
  • Capture consumer expectations on a return to normalcy
  • Determine the impact of COVID-19 on future purchase cycle for new devices
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Measuring the Path of the COVID-19 Recession

This report benchmarks the impact of the COVID-19 recession so far and looks forward to Q2 and the full year in terms of the potential impacts on the smartphone market. We explore the significant decline in units sold seen in China, roadmap where the US market will go in Q1 and Q2.

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COVID-19 Catalyst for Economic Disruption

Strategy Analytics clients are facing turbulent economies around the world being driven by the COVID-19 virus and the policies being implemented to control it.

Strategy Analytics has synthesized the inputs from a wide range of sources and developed scenarios to address the range of outcomes, the risks, and often the opportunities that may emerge. This report presents both a Deep U curve recovery and a more pessimistic Deep U XL (extended length) curve and details the expected impact on global and regional GDP growth.

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Covid-19 Research

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A First Look at the Effects of COVID-19 on GaAs Revenue
Advanced Semiconductors April 2020 Eric Higham Tel: 1-617-614-0721 Email: COVID-19 is wreaking havoc with economies and supply chains around the globe, with the path of the virus still unclear. This insight forecasts what the likely GaAs revenue profile may look

Report | 27/04/2020 Eric Higham | Components

India Smartphone Online Share to Skyrocket in 2020 due to Covid-19
from their real estate owners, along with revised down targets, from the smartphone vendors. The offline channel constituted 52.7% of the total smartphone volumes in India, in 2019. Online channel segment, on the other hand, stands to benefit from the disruption caused by COVID-19. The very nature of online distribution being low on cost and

Report | 20/04/2020 Rajeev Nair | Devices

COVID-19: Uber, Lyft, & Amazon
COVID-19 has made April 2020 an especially cruel month, but its cruelty has been magnified by the employment practices and policies of particular technology leaders. Uber and Lyft have sought to continue to operate by delivering food as well as providing "essential" deliveries and rides. Amazon, too, has persevered and even added personnel to man

Blog | 21/04/2020 Roger Lanctot | Automotive

COVID-19: Cars as an Essential Service
more moving a person might do, the more likely they'd be to become infected with COVID-19. The government-ese is the problem here. Cars are "essential." Really? By now we know that oxygen, water, food, family, and friends are essential. And maybe toilet paper. But cars? Politicians have tried to poo-poo the pandemic by talking about how many Americans

Blog | 21/04/2020 Roger Lanctot | Automotive

5G Outlook in the US: T-Mobile, AT&T and Verizon Nationwide Competition is On in 2020 Despite COVID-19
Service Providers April 2020 Susan Welsh de Grimaldo Tel: +1 617 614 0724 Email: Report Snapshot Nationwide 5G competition among top US operators is set to ramp up in the second half of 2020, despite the negative impacts of the COVID-19 pandemic

Report | 14/04/2020 Susan Welsh de Grimaldo | Service Providers

Wanna Buy A Phone? 1 in 5 US Consumers Postpone or Delay Smartphone Purchase due to Covid-19
, emotionally ready to leap right back on the smartphone and 5G purchasing train? Strategy Analytics Consumer Insights team has analysed customer attitudes, awareness and behavior changes due to COVID-19.  We analysed the purchase intentions of 1,444 smartphone owners in USA March 21-23rd to assess how the virus has impacted their plans

Blog | 15/04/2020 David Kerr | Devices

COVID-19: Charting a Course to Recovery
Maps have become a critical focal point for educating the public regarding the spread of COVID-19 across the world. The next stage in this global crisis will be navigating a path to recovery and maps will play and are playing an essential role. Maps and correlated graphical analysis are being used to identify emerging COVID-19 hotspots as well as

Blog | 16/04/2020 Roger Lanctot | Automotive

Will We see a surge in "Value" priced Smartphones post Covid-19?
Once the physical and health impacts of covid-19 are mitigated and consumers return to work, school and life, what will be the outlook for for premium flagship devices versus more value based high end and mid tier. This is a key question for global smartphone providers who will have seen the Q1 implosion of demand continue into Q2 and quite

Blog | 13/04/2020 David Kerr | Devices

COVID 19 Ride Hail Market Scenario Planner
Welcome IMPORTANT: For the scenario planner to function, the user must enable macros and automatic recalculation (check "Automatic" in Calculation Options on the Formulas tab). To pair with this planner Strategy Analytics has also published a COVID-19 ride hailing reports, which highlights the views found in the following tabs. It

Report | 09/04/2020 Ben Lundin | Automotive

Mobility Gets COVID-19 Reset
exception of Will Coleman, founder and CEO of Alto, which owns its cars and employs its drivers, and commentator and sector expert Harry Campbell of the RideShareGuy blog and podcast. No one commented on the prospect or possibility ot testing drivers. In response to the COVID-19 pandemic, Strategy Analytics has been forced to rethink its global ride

Blog | 10/04/2020 Roger Lanctot | Automotive

COVID-19 Catalyst for Economic Disruption
Consumer Insights Practice COVID-19 Catalyst for Economic Disruption Delivering Strategic Insights for Consumer Business Planning A p r i l 2 0 2 0 Harvey Cohen Tel: 1.617.614.0705 Email: Consumer Insights Practice

Report | 09/04/2020 Harvey Cohen | Devices

Impact of COVID-19 on Advertising: Asia-Pacific, Latin America, Middle East & Africa
1. Title TV & Media 1. Title Impact of COVID-19 on Advertising: Asia Pacific, Latin America, Middle East & Africa 1. Title TV & Media Strategies (TMS) Market Data   Ad spend is closely tied to economic activity (i.e., GDP). At this point it is a given that the QAsia-Pacific, Latin American and Middle East &

Report | 09/04/2020 Michael Goodman | Media & Services

Impact of COVID-19 on Advertising: Europe
1. Title TV & Media 1. Title Impact of COVID-19 on Advertising: Europe 1. Title TV & Media Strategies (TMS) Market Data   Ad spend is closely tied to economic activity

Report | 09/04/2020 Michael Goodman | Media & Services

COVID-19 Consumer Survey: Just How Bad Is It, Really?
more pessimistic than Americans at the moment: 48% say COVID-19 will get even worse, compared to 37% in the US, while most British people say it will be 4-12 months before things get back to normal, compared to 4 in 10 Americans who think it will happen within the next 3 months. People say the virus has had a significant impact on major purchases and

Blog | 09/04/2020 David Mercer

How Badly will the Global Economy be impacted by COVID-19
Since the disruption of global economies has a major impact on all the products and services covered by Strategy Analytics (SA), this analysis was created to provide a common frame of reference for the more detailed analysis that is being produced by individual services for their audiences. The impact of the COVID-19 catalyst, demand disruption

Blog | 09/04/2020 David Kerr


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