Covid-19

 

Covid-19 is the largest global disrupter we've seen in generations. In times of uncertainty comes opportunity, which means winners and losers. What will it mean for your company? How are your users and consumers changing their behavior? And just what will the post-coronavirus market landscape look like? Find all our latest research in one place.

 
 

Webinar Replay: COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

Strategy Analytics shares our analysis and insights on the changing consumer attitudes and expectations about covid-19 impact on consumer life and technology purchases. Additionally, we evaluate how users perceptions of key brand groups have changed in the US, UK and China based on how they have handled the pandemic. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25.


Replay Webinar

COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

How are consumers reacting to the COVID-19 crisis. Strategy Analytics carried out research in the US, UK, and China. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25 with these goals.

  • Understand awareness and attitudes towards COVID-19
  • Understand changing work, life and leisure activities
  • Capture consumer expectations on a return to normalcy
  • Determine the impact of COVID-19 on future purchase cycle for new devices
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Measuring the Path of the COVID-19 Recession

This report benchmarks the impact of the COVID-19 recession so far and looks forward to Q2 and the full year in terms of the potential impacts on the smartphone market. We explore the significant decline in units sold seen in China, roadmap where the US market will go in Q1 and Q2.


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COVID-19 Catalyst for Economic Disruption

Strategy Analytics clients are facing turbulent economies around the world being driven by the COVID-19 virus and the policies being implemented to control it.

Strategy Analytics has synthesized the inputs from a wide range of sources and developed scenarios to address the range of outcomes, the risks, and often the opportunities that may emerge. This report presents both a Deep U curve recovery and a more pessimistic Deep U XL (extended length) curve and details the expected impact on global and regional GDP growth.


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Covid-19 Research

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Advertising Forecast: Global (2010 - 2026)
comparison, overall GDP was only down 4.1% YoY. Advertising spend fell $46.9B YoY globally to $556.7B in 2020. As the COVID-19 pandemic subsides, total ad spend will grow by $29.7B in 2021, reaching $586.4 by year-end. By year-end 2026, global ad spend will reach $722.7B. Publication Date Next update of this report due to be published in Q4 2021 Jul-21

Report | 06/07/2021 Michael Goodman | Media & Services

Mobile Advertising Forecast: EMEA (2020 - 2026)
and 2026 to exceed $50 (€44) Billion by 2026. Mobile advertising across the EMEA region was negatively impacted during 2020 due to COVID-19, with expenditure declining 3%. Across the forecast period, the share of digital advertising dollars captured by mobile devices will rise from 50% to 65%, as growth in mobile advertising continues to outpace

Report | 05/07/2021 Nitesh Patel | Media & Services

Global Smartphone Monthly Shipments (Sell In), Sales (Sell Through) and Inventory Variance by Vendor: June 2021
performance on Asia Pacific region due to COVID-19 second wave outbreak and the mixed performance of China market. Sales volume improved +13% YoY. However, both shipment and sales registered a sequential decline from April 2021. Samsung maintained the top position, followed by Xiaomi, Apple, OPPO and Vivo etc. This report tracks global smartphone monthly

Report | 25/06/2021 Linda Sui | Devices

Global Smartphone Replacement Rate / Cycle Forecast by 88 Countries : 2008-2026
, replacement rate has been experiencing the downward trend from 2014. The downturn track has accelerated recent years, mainly due to de-subsidy shift in major countries, the completion of 4G migration (phone side), smartphone booming in emerging markets, improved smartphone quality, as well as no major hardware innovations. Covid-19 further dragged down

Report | 25/06/2021 Boris Metodiev | Devices

Analysis : Global Smartphone Replacement Rate / Cycle Forecast by 88 Countries : 2008-2026
as no major hardware innovations. Covid-19 further dragged down the global smartphone replacement rate to a record low in 2020. However, the downturn trend would shift from 2021 onwards thanks to economy recovery and 5G migration. Smartphones © Strategy Analytics 2021 All Rights Reserved | www.strategyanalytics.com 2 1. Executive

Report | 25/06/2021 Boris Metodiev | Devices

Business Tablet Shipment Forecast by Country Q1 2021
1. Title Smart Service Name 1. Title Global Business Tablet Shipment Forecast by Country Q1 2021 1. Title Mobile Workforce Strategies (MWS) Market Data   Strategy Analytics forecasts that global business tablet shipments will grow at a 0.5% CAGR between 2021 and 2026. Post Covid-19, hybrid working will be the new norm. A blend

Report | 28/06/2021 Gina Luk | IoT Ecosystem

2021 Global Smart Home Devices Forecast - June 2021
1. Title Smart Home 1. Title Global Smart Home Devices Forecast - June 2021 1. Title Smart Home Strategies (SHS) Market Data   Consumer spending on smart home related hardware declined to $41 billion in 2020 from $49 billion in 2019 due to the economic downturn driven by widespread business shutdowns caused by COVID-19

Report | 29/06/2021 William Ablondi | Devices

Digital Media Index (Q1 2021)
trailing twelve month (TTM) basis. After a steep decline in Q1 2020 as a result of the COVID-19 pandemic digital media revenues recovered strongly in Q1 2021, growing nearly 32% YoY to reach $185.1B, among companies tracked. Google ($14.1B), Facebook ($8.4B) and Alibaba ($6.8B) combined to account for the majority of DMI's YoY net gain. In terms of

Report | 04/06/2021 Michael Goodman | Media & Services

Global Business Smartphone Shipment Forecast by Country Q1 2021
positive growth in 2021 in a number of major markets, as 5G begins to ramp 2021. We see BYOD becoming a business imperative and digitalization, a necessity, with core technologies such as cloud, 5G, AI, VR, AR facilitating business transformation in 2021. The introduction of COVID-19 vaccines are also boosting business confidence. Overall sentiment in the

Report | 09/06/2021 Gina Luk | IoT Ecosystem

Worldwide Cellular User Forecast 2011-2026
1. Title Service Providers 1. Title Worldwide Cellular User Forecast 2011-2026 1. Title Service Provider Strategies (SPS) Market Data   The global wireless services market has shown strong resilience in the face of the COVID-19 shock to societies and economies. An uneven recovery globally in 2021 and 2022 could see wireless

Report | 11/06/2021 Phil Kendall | Service Providers

5G Will Generate over Half of Wireless Service Revenue by 2025
Service Providers 5G Will Generate over Half of Wireless Service Revenue by 2025 11 June 2021 Report Snapshot The global wireless services market has shown strong resilience in the face of the COVID-19 shock to societies and economies. An uneven recovery globally in 2021 and 2022 could see wireless connectivity return to

Report | 11/06/2021 Phil Kendall | Service Providers

Global Smartphone Shipments Forecast by Vendor by Region by Quarter
1. Title Smartphones 1. Title Global Smartphone Shipments Forecast by Vendor by Region by Quarter 1. Title Wireless Smartphone Strategies (WSS) Market Data   Strategy Analytics predicts global smartphone shipments will rebound at +6% YoY in 2021. The upwards track will maintain in 2022. The impact of second wave of COVID-19 in

Report | 02/06/2021 Linda Sui | Devices

Global Smartphone Monthly Shipments (Sell In), Sales (Sell Through) and Inventory by Vendor: May 2021
the outbreak of COVID-19. Sales volume also improved +55% YoY. However, both shipment and sales registered a sequential decline from March 2021. Samsung maintained the top position, followed by Xiaomi, Apple, OPPO and Vivo etc. This report tracks global smartphone monthly shipments (sell in), sales (sell through) and inventory volumes / ratio by 32

Report | 24/05/2021 Linda Sui | Devices

Automotive Semiconductor Demand Forecast 2019 to 2028
includes an anticipation of vehicle production stabilising globally, but there are risks associated with additional waves of the COVID-19 pandemic hitting regional production centres and being compounded further by a shortage in semiconductor supply. Powertrain Body Chassis & Safety © Strategy Analytics 2021 All Rights Reserved

Report | 09/05/2021 Asif Anwar | Automotive

Advertising Forecast: EMEA (2010 - 2026)
GDP in 2020 as GDP in the region fell 6.4% due to the COVID-19 pandemic. In 2020, EMEA advertising spend was down 11.8% YoY, falling $15.9B to $119.5B. As the pandemic subsides, total ad spend will grow in 2020 by $7.7B, reaching $127.3 by year-end and reach $148.5B by year-end 2026. Traditional advertising accounted for 51% of total ad spend in 2020

Report | 17/05/2021 Michael Goodman | Media & Services

 

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