Covid-19

 

Covid-19 is the largest global disrupter we've seen in generations. In times of uncertainty comes opportunity, which means winners and losers. What will it mean for your company? How are your users and consumers changing their behavior? And just what will the post-coronavirus market landscape look like? Find all our latest research in one place.

 
 

Webinar Replay: COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

Strategy Analytics shares our analysis and insights on the changing consumer attitudes and expectations about covid-19 impact on consumer life and technology purchases. Additionally, we evaluate how users perceptions of key brand groups have changed in the US, UK and China based on how they have handled the pandemic. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25.


Replay Webinar

COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

How are consumers reacting to the COVID-19 crisis. Strategy Analytics carried out research in the US, UK, and China. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25 with these goals.

  • Understand awareness and attitudes towards COVID-19
  • Understand changing work, life and leisure activities
  • Capture consumer expectations on a return to normalcy
  • Determine the impact of COVID-19 on future purchase cycle for new devices
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Measuring the Path of the COVID-19 Recession

This report benchmarks the impact of the COVID-19 recession so far and looks forward to Q2 and the full year in terms of the potential impacts on the smartphone market. We explore the significant decline in units sold seen in China, roadmap where the US market will go in Q1 and Q2.


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COVID-19 Catalyst for Economic Disruption

Strategy Analytics clients are facing turbulent economies around the world being driven by the COVID-19 virus and the policies being implemented to control it.

Strategy Analytics has synthesized the inputs from a wide range of sources and developed scenarios to address the range of outcomes, the risks, and often the opportunities that may emerge. This report presents both a Deep U curve recovery and a more pessimistic Deep U XL (extended length) curve and details the expected impact on global and regional GDP growth.


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Covid-19 Research

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Digital Media Index (Q1 2021)
trailing twelve month (TTM) basis. After a steep decline in Q1 2020 as a result of the COVID-19 pandemic digital media revenues recovered strongly in Q1 2021, growing nearly 32% YoY to reach $185.1B, among companies tracked. Google ($14.1B), Facebook ($8.4B) and Alibaba ($6.8B) combined to account for the majority of DMI's YoY net gain. In terms of

Report | 04/06/2021 Michael Goodman | Media & Services

Global Smartphone Monthly Shipments (Sell In), Sales (Sell Through) and Inventory by Vendor: May 2021
the outbreak of COVID-19. Sales volume also improved +55% YoY. However, both shipment and sales registered a sequential decline from March 2021. Samsung maintained the top position, followed by Xiaomi, Apple, OPPO and Vivo etc. This report tracks global smartphone monthly shipments (sell in), sales (sell through) and inventory volumes / ratio by 32

Report | 24/05/2021 Linda Sui | Devices

Advertising Forecast: EMEA (2010 - 2026)
GDP in 2020 as GDP in the region fell 6.4% due to the COVID-19 pandemic. In 2020, EMEA advertising spend was down 11.8% YoY, falling $15.9B to $119.5B. As the pandemic subsides, total ad spend will grow in 2020 by $7.7B, reaching $127.3 by year-end and reach $148.5B by year-end 2026. Traditional advertising accounted for 51% of total ad spend in 2020

Report | 17/05/2021 Michael Goodman | Media & Services

Global Handset Vendor Marketshare for 15 Countries : Q1 2021
1. Title Smartphone Country Share 1. Title Global Handset Vendor Marketshare for 15 Countries : Q1 2021 1. Title Smartphone Country Share Tracker (SCST) Market Data   Global handset shipments improved significantly by 25% annually in Q1 2021, amid solid expectations for recovery from Covid-19, stronger shipments from top

Report | 11/05/2021 Woody Oh | Devices

Bluetooth Headset Sales Forecast 2005 to 2025
1. Title Bluetooth Devices 1. Title MOBILE ACCESSORIES: Global Bluetooth Headset Sales Forecast to 2025 1. Title Bluetooth Device Tracker (BDT) Market Data   Bluetooth headset sales in 2020 slowed YoY due to the COVID-19 pandemic but continued at a healthy pace. Asia Pacific took a large share of the BT HS sales in 2020. TWS

Report | 05/05/2021 Ville-Petteri Ukonaho | Devices

Global Smartphone Vendor Marketshare for 15 Countries : Q1 2021
1. Title Smartphone Country Share 1. Title Global Smartphone Vendor Marketshare for 15 Countries : Q1 2021 1. Title Smartphone Country Share Tracker (SCST) Market Data   Global smartphone shipments grew solidly by 28% YoY in Q1 2021, amid slower, but solid expectations for recovery from Covid-19, stronger shipments from top

Report | 06/05/2021 Woody Oh | Devices

Automotive Semiconductor Demand Forecast 2019 to 2028
includes an anticipation of vehicle production stabilising globally, but there are risks associated with additional waves of the COVID-19 pandemic hitting regional production centres and being compounded further by a shortage in semiconductor supply. Powertrain Body Chassis & Safety © Strategy Analytics 2021 All Rights Reserved

Report | 09/05/2021 Asif Anwar | Automotive

Global Handset Manufacturing CEM (EMS / ODM) Market Share: 2005 to 2022
1. Title Emerging Devices 1. Title Global Handset Manufacturing CEM (EMS / ODM) Market Share: 2005-2022 1. Title Emerging Device Technologies (EDT) Market Data   The share of outsourced manufactured handsets icreased to 53% in 2020. Overall the EMS/ODM business continues to grow despite COVID-19 situation as more vendors are

Report | 26/04/2021 Ville-Petteri Ukonaho | Devices

Global Smartphone Sales Forecast by Technology for 88 Countries to 2026
1. Title Emerging Devices 1. Title Global Smartphone Sales Forecast by Technology for 88 Countries: 2017 to 2026 1. Title Emerging Device Technologies (EDT) Market Data   Global legitimate smartphone sales are ramping up again in 2021, in large part due the easing COVID-19 pandemic and market recovery. Asia Pacific will remain

Report | 26/04/2021 Ville-Petteri Ukonaho | Devices

India Smartphone Vendor and OS Marketshare: Q1 2021
Indian market and was followed by Samsung and Vivo in the second and third position respectively. The intensely competitive Indian smartphone market while posed for growth in 2021 also faces strong challeges from the resurgence of COVID-19. Our extensive quarterly report contains handset and smartphone shipments and Marketshare by key vendors and

Report | 27/04/2021 Rajeev Nair | Devices

Automotive Semiconductor Demand Forecast 2019 to 2028 - April 2021
the following system types will now match between AIT and PBCS VAN VAN * Display ECU VAN * Device Connectivity ECU * Telematics ECU The priority for this update has been getting it out speedily, to reflect the challenges in the market due to COVID-19. * Rear Seat Entertainment Strategy Analytics has thus simply replaced the old A through VAN

Report | 30/04/2021 Asif Anwar | Automotive

Automotive Sensor Demand 2019 to 2028 - Dashboard - April 2021
Recovers More Slowly From COVID 19, But New Opportunities Emerge Notes * If a view using multiple sensor types (e.g. All Accelerometers) is chosen then the displayed ASP will be the average of all the relevant sensors. * Not all sensor types are used in all applications. If such a combination is selected, then a warning will

Report | 30/04/2021 Ian Riches | Automotive

Digital Media Index (Q4 2020)
decline in Q1 2020 and modest improvement in Q2 2020 global digital media revenue saw significant growth in Q3 2020 as the global economy continued to recover from the COVID-19 pandemic. This trend continued with digital media revenues growing nearly twice as much QoQ in Q4 2020. Among companies tracked, digital media revenues were $192.1B in Q3 2020, up

Report | 30/04/2021 Michael Goodman | Media & Services

Global Smartphone Top 100+ Microvendors Market Share : Q1 2021
taking more shares from small vendors. The "top 30+" vendors worldwide, like Samsung, together grew +32% YoY in Q1 2021, in contrast, the next "top 100+" microvendors combined posted -32% YoY decline. We believe microvendors are more vulnerable under COVID-19 crisis and the escalated supply shortage. All microvendors together made up 3% of global

Report | 04/05/2021 Linda Sui | Devices

North America Smartphone Vendor & OS Market Share by Country: Q1 2021
end of the Covid-19 tunnel, an improving economy and, in the USA, substantial fiscal stimulus pumping trillions of dollars into the economy. Four of theTop-5 brands recorded positive YtY shipment volumes. This report contains quarterly smartphone shipments and marketshare for the top vendors and top operating systems in the United States and Canada

Report | 30/04/2021 Ken Hyers | Devices

 

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