Covid-19

 

Covid-19 is the largest global disrupter we've seen in generations. In times of uncertainty comes opportunity, which means winners and losers. What will it mean for your company? How are your users and consumers changing their behavior? And just what will the post-coronavirus market landscape look like? Find all our latest research in one place.

 
 

Webinar Replay: COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

Strategy Analytics shares our analysis and insights on the changing consumer attitudes and expectations about covid-19 impact on consumer life and technology purchases. Additionally, we evaluate how users perceptions of key brand groups have changed in the US, UK and China based on how they have handled the pandemic. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25.


Replay Webinar

COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China

How are consumers reacting to the COVID-19 crisis. Strategy Analytics carried out research in the US, UK, and China. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21-25 with these goals.

  • Understand awareness and attitudes towards COVID-19
  • Understand changing work, life and leisure activities
  • Capture consumer expectations on a return to normalcy
  • Determine the impact of COVID-19 on future purchase cycle for new devices
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Measuring the Path of the COVID-19 Recession

This report benchmarks the impact of the COVID-19 recession so far and looks forward to Q2 and the full year in terms of the potential impacts on the smartphone market. We explore the significant decline in units sold seen in China, roadmap where the US market will go in Q1 and Q2.


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COVID-19 Catalyst for Economic Disruption

Strategy Analytics clients are facing turbulent economies around the world being driven by the COVID-19 virus and the policies being implemented to control it.

Strategy Analytics has synthesized the inputs from a wide range of sources and developed scenarios to address the range of outcomes, the risks, and often the opportunities that may emerge. This report presents both a Deep U curve recovery and a more pessimistic Deep U XL (extended length) curve and details the expected impact on global and regional GDP growth.


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Covid-19 Research

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Impact of COVID-19 on Advertising: Global
1. Title TV & Media 1. Title Impact of COVID-19 on Advertising: Global 1. Title TV & Media Strategies (TMS) Market Data   Ad spend is closely tied to economic activity (i.e., GDP). At this point it is a given that the global economy is pointed towards a recession, if not a full blown depression, and one of the first

Report | 10/04/2020 Michael Goodman | Media & Services

Impact of COVID-19 on Advertising: Europe
1. Title TV & Media 1. Title Impact of COVID-19 on Advertising: Europe 1. Title TV & Media Strategies (TMS) Market Data   Ad spend is closely tied to economic activity

Report | 09/04/2020 Michael Goodman | Media & Services

Impact of COVID-19 on Advertising: Asia-Pacific, Latin America, Middle East & Africa
1. Title TV & Media 1. Title Impact of COVID-19 on Advertising: Asia Pacific, Latin America, Middle East & Africa 1. Title TV & Media Strategies (TMS) Market Data   Ad spend is closely tied to economic activity (i.e., GDP). At this point it is a given that the QAsia-Pacific, Latin American and Middle East &

Report | 09/04/2020 Michael Goodman | Media & Services

COVID-19 and VR: Remote Working Tools Help Businesses and Employees Cope
With the increased restrictions in the face of the COVID-19 pandemic, businesses and workers globally have been turning to remote working tools to maintain productivity in a rapidly changing environment. Conventional tools, such as Microsoft’s Teams, have seen sizable increases in uptake. Teams had 20m users at the end of November 2019, but

Blog | 02/04/2020 David MacQueen | Media & Services

China Smartphone: Consumer Purchase Intentions Post Covid-19
Smartphones www.strategyanalytics.com April 2020 David Kerr Tel: +1 617 614 0720 Email: dkerr@strategyanalytics.com China is emerging from the Covid-19 crisis ahead of the rest of the world with supply chains significantly back up to speed, employees in place, retail stores reopening. The supply side is ramped up

Report | 03/04/2020 David Kerr | Buyer Research

Consumer Spending Impacts of COVID-19 Pandemic
Copyright© Strategy Analytics 2020 | www.strategyanalytics.com 1 7 May 2020 Consumer spending outlook continues to be negatively affected by pandemic It is difficult to overstate the impact that the COVID-19 pandemic has had on consumer spending (some positive, but mainly negative), since the related

Report | 07/05/2020 Arleen Macaraeg-Denque | Buyer Research

UK Smartphone Purchase Intention in a COVID-19 Reality
STRATEGY ANALYTICS UK Smartphone Purchase Intention in a COVID-19 Reality UK Consumer Insights | May, 2020 David Kerr dkerr@strategyanalytics.com @dkerrsa mailto:dkerr@strategyanalytics.com https://twitter.com/philkendall_SA STRATEGY ANALYTICS • UK Smartphone Supply Side Snapshot 3 • UK Research Details 4 • When Will it

Report | 06/05/2020 David Kerr | Buyer Research

Measuring the Path of the COVID-19 Recession
Smartphones Measuring the Path of the COVID-19 Recession Report Snapshot This report benchmarks the impact of the COVID-19 recession so far and looks forward to Q2 and the full year in terms of the potential impacts on the smartphone market. We explore the significant decline in units sold seen in China, roadmap

Report | 01/05/2020 Harvey Cohen | Buyer Research

Assessment of COVID-19 on the Intelligent Home Market
Smart Home www.strategyanalytics.com March 2020 Bill Ablondi Tel: +1 617 614 0744 Email: wablondi@strategyanalytics.com Report Snapshot It became official on Wednesday March 11: COVID-19 was declared a pandemic by the World Health Organization. The outbreak of the coronavirus has spread from Asia to the West and

Report | 19/03/2020 William Ablondi | Devices

COVID-19: New Paradigms and Challenges for Automotive and MaaS UX
In-Vehicle UX www.strategyanalytics.com March 2020 Derek Viita Tel: +1 617 614 0772 Email: dviita@strategyanalytics.com Report Snapshot The unimaginable impacts of COVID-19 are only now beginning to come into focus, but w ill be w ide-ranging and long-lasting. Consumer expectations for interaction models

Report | 19/03/2020 Derek Viita | Automotive

The Gift of COVID-19
The arrival of COVID-19 is the cure for all that has ailed the world for the past few years. Hundreds of thousands have been infected. Thousands have died. But the sun is shining and there is a light at the end of the tunnel.  The interventionist measures taken in response to COVID-19 have been intrusive, annoying, life

Blog | 20/03/2020 Roger Lanctot | Automotive

Assessment of COVID-19 Impact on the Intelligent Home Market
It became official on Wednesday March 11: COVID-19 was declared a pandemic by the World Health Organization. The outbreak of the coronavirus has spread from Asia to the West and there are more unknowns and questions than facts and answers concerning the virus. Measures to limit the spread of the virus, -social distancing, self-isolation, closing

Blog | 20/03/2020 William Ablondi

CSPs Respond to COVID-19 with Data Boosts and Service Enhancements
Service Providers www.strategyanalytics.com March 2020 Phil Kendall Tel: +44 1908 423620 Email: pkendall@strategyanalytics.com Report Snapshot As the COVID-19 coronavirus sees an increasing number of countries introduce strict social distancing and isolation methods, communications service providers are adjusting

Report | 16/03/2020 Phil Kendall | Service Providers

Coronavirus (COVID-19) Reaction Spreads through Mobile Computing Industry
Tablets and PCs www.strategyanalytics.com February 2020 Eric Smith Tel: +1 617 614 0752 Email: esmith@strategyanalytics.com Report Snapshot The GSMA just cancelled Mobile World Congress 2020 over contagion fears of the coronavirus (COVID-19). It remains to be seen whether counter-measures and global reactions are

Report | 13/02/2020 Eric Smith | Devices

Coronavirus (COVID-19) Reaction Spreads through Mobile Computing Industry
It remains to be seen whether travel restrictions, extended Lunar New Year holidays, and quarantines are simply fear and panic or prudent public health policy, but one thing is certain: the reaction to coronavirus (COVID-19) is negatively affecting the mobile computing market. The GSMA has officially cancelled Mobile World Congress (MWC) 2020

Blog | 13/02/2020 Eric Smith

 

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